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Charcoal Face Wash

Fail

The top 5 brands take 100% of clicks, so Charcoal Face Wash is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$691K/yr296K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
72%top-5 click share · 3 brands · 25 sellers

Flapen Score

Charcoal Face Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Charcoal Face Wash is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charcoal Face Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Charcoal Face Wash 296K times last year and spent an estimated $691K. All 3 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $691K a year.

Searches, last 12 months
296K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
15.2%
Market size, estimated
$691Ka year
Peak month
July2.0× the quietest month
Top search term
biore face wash121K searches a year

02 · Price

A sale here is worth $15.34.

Listings sell for $15.34 on average, from $6.65 to $28.80. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $15.34 that is $38K to $46K a year per listing.

Average price
$15.34inside the $15 to $100 sweet spot
Price range
$6.65–$28.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
$38K–$46K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #265 within Cleansers. It carries 10,493 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#265in Cleansers
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
10,493per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Charcoal Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 25%
  • Brand 32%

Demand

Charcoal Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Charcoal Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biore face wash121K/yr
  • charcoal face wash70K/yr
  • biore charcoal face wash32K/yr
  • lumin face wash9K/yr
  • biore cleanser5K/yr
  • mens charcoal face wash6K/yr
  • biore face wash charcoal4K/yr
  • face wash charcoal5K/yr
  • charcoal cleanser5K/yr
  • face wash biore5K/yr

Reviews and returns

What reviews say buyers love and hate about Charcoal Face Wash

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Cleansing”
15%of negative reviews mention “Smell”
0.3%of orders come back
“It is unbearable to smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Charcoal Face Wash questions

Answered from the same tracked data.