Is charcoal face wash profitable to sell on Amazon United States?

The niche generates $691K/yr across 14 tracked products. 90-day search growth is +4.2%. Flapen's verdict: Skip it (48/100).

How competitive is the charcoal face wash niche?

3 brands and 25 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in charcoal face wash?

Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.3%.

When does demand for charcoal face wash peak?

Demand peaks in Jul–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the charcoal face wash niche?

Listings span $6.65–$28.80; the average listing price is $15.34 (sweet spot $15–$100). The average incumbent carries 10,493 reviews — the moat a new listing must climb.

charcoal face wash

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible15.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.34

avg listing price — sweet spot $15–$100

Market size

Good$691K

$691K/yr · 296K searches

Price range

Good$6.65–$28.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+4.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad10,493.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, charcoal face wash is a $691K/yr Amazon United States market (296K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

charcoal face wash market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: $614K–$767K; units × avg price
Conversion rate: 15.2%
Avg BSR: #265
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 74 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Bioré93%
Lumin5%
L'Oreal Paris2%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +4.2% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top charcoal face wash search terms

biore face wash121K/yr -7.3%14.9% conv.
charcoal face wash70K/yr +7.7%9.7% conv.
biore charcoal face wash32K/yr +56.8%18.7% conv.
lumin face wash9K/yr +5.8%14.8% conv.
biore cleanser5K/yr +34.5%5.7% conv.
mens charcoal face wash6K/yr +14.3%7.0% conv.
biore face wash charcoal4K/yr +56.2%17.5% conv.
face wash charcoal5K/yr +13.8%13.9% conv.
charcoal cleanser5K/yr -4.5%5.4% conv.
face wash biore5K/yr -2.2%17.0% conv.

All search terms

Top charcoal face wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Biore Deep Pore Charcoal Face Wash Daily Facial Cleanser for Dirt & Makeup Removal for Oily Skin Value Size 11.45 fl oz

Bioré$9.544.6★29,846 rev

Biore Deep Pore Charcoal Face Wash Daily Facial Cleanser for Dirt & Makeup Removal for Oily Skin 6.77 Oz

Bioré$6.654.6★29,846 rev

Bior Rose Quartz + Charcoal Daily Purifying Cleanser Oil Free Facial Cleanser Energizes Skin Dermatologist Tested and Cruelty Free 6.77 oz

Bioré$6.744.6★12,118 rev

Biore Clear & Breathable Cooling Cleanser with Witch Hazel Acne Treatment for Face Face Scrub for Oily Skin Salicylic Acid Cleanser 6.77 Oz

Bioré$6.724.6★7,143 rev

Biore Deep Pore Charcoal Face Wash Daily Facial Cleanser for Dirt & Makeup Removal for Oily Skin 6.77 Oz Pack of 3

Bioré$18.134.6★29,846 rev

Newest

by launch date

Biore Blemish Fighting Ice Cleanser Face Wash with Salicylic Acid Clears and Helps Prevent Acne Breakouts Cools & Refreshes Skin Oil Free 6.77 Oz (Pack of 3)

Bioré$21.463,088 rev

3y ago

Biore Deep Pore Charcoal Face Wash Daily Facial Cleanser for Dirt & Makeup Removal for Oily Skin Value Size 11.45 fl oz

Bioré$9.5429,846 rev

3y ago

Bior Pore Unclogging Scrub Removes Excess Dirt and Oils Face Scrub with Salicylic Acid Oil Free 5 Ounces Pack of 3

Bioré$22.337,296 rev

4y ago

Bior Balancing Face Wash Cleanser For Combination Skin PH Balanced Face Cleanser Vegan Cruelty Free 6.77 Oz Pack of 3

Bioré$21.32696 rev

4y ago

Lumin Charcoal Face Wash for Men Daily Detox Cleanser Hydrating Facial Wash w Activated Charcoal Exfoliates & Unclogs Pores Oil Control Refreshing Skincare for Normal & Sensitive Skin 2 Pack

Lumin$28.805,345 rev

6y ago

What buyers say about charcoal face wash

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing22%

“Clean and fresh”

Quality-Overall10%

“Best quality and affordable face wash”

Suitability Combination Skin8%

“Works great on my skin”

Ease Of Cleaning8%

“Cleans really well”

Smell7%

“The product has a fresh smell and good consistency”

Value For Money6%

“Worth Every Penny”

Soft Feel4%

“Your face will feel smooth”

Lather4%

“One of the best lathering face washes Ive ever used”

Suitability Oily Skin4%

“Great for oily skin”

Efficiency4%

“It is effective”

What buyers complain about

Smell15%

“It is unbearable to smell”

Allergies10%

“Skin irritation/ rash”

Oily/Greasy8%

“His skin is oily”

Moist/Dry7%

“at times my skin feels a little dry”

Value For Money6%

“Price doubled”

Suitability Dry Skin5%

“doesn't strip my face of its moisture”

Skin Health4%

“really die out your face”

Functionality-Overall4%

“Doesnt work”

Suitability Oily Skin3%

“Doesnt work, makes oily skin worse”

Ease Of Cleaning3%

“doesnt feel clean”

Top return reasons

Leak-Proof17%

Smell13%

Advertised Vs Actual Product13%

Value For Money8%

Motor Power6%

Functionality-Overall5%

Skin Health5%

Product Condition4%

Size-Overall3%

Defective Material/Parts3%

Common questions

Is charcoal face wash profitable to sell on Amazon United States?: The niche generates $691K/yr across 14 tracked products. 90-day search growth is +4.2%. Flapen's verdict: Skip it (48/100).
How competitive is the charcoal face wash niche?: 3 brands and 25 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in charcoal face wash?: Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.3%.
When does demand for charcoal face wash peak?: Demand peaks in Jul–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the charcoal face wash niche?: Listings span $6.65–$28.80; the average listing price is $15.34 (sweet spot $15–$100). The average incumbent carries 10,493 reviews — the moat a new listing must climb.