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Charcoal Face Scrub

Fail

Shoppers spend an estimated $50K a year here, so Charcoal Face Scrub is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$50K/yr51K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
60%top-5 click share · 17 brands · 670 sellers

Flapen Score

Charcoal Face Scrub against its category

The dotted line is the Beauty & Personal Care average. Past it, Charcoal Face Scrub is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charcoal Face Scrub market on Amazon at a glance

Shoppers on Amazon United States searched for Charcoal Face Scrub 51K times last year and spent an estimated $50K. The top 5 brands take 74% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
7.9%
Market size, estimated
$50Ka year
Peak month
November5.9× the quietest month
Top search term
charcoal face scrub27K searches a year

02 · Price

A sale here is worth $12.31.

Listings sell for $12.31 on average, from $4.67 to $28.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.31 that is $1K to $3K a year per listing.

Average price
$12.31under the $15 to $100 sweet spot
Price range
$4.67–$28.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #258 within Scrubs & Body Treatments. It carries 7,419 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#258in Scrubs & Body Treatments
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
7,419per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Charcoal Face Scrub products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

670

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 98%

Open market

22%

  • Garnier36%
  • M3 Naturals19%
  • Bioré10%
  • St. Ives4%
  • DOVE MEN + CARE4%
  • Acure4%

Demand

Charcoal Face Scrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Charcoal Face Scrub search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • charcoal face scrub27K/yr
  • charcoal scrub12K/yr
  • garnier charcoal face wash3K/yr
  • garnier blackhead eliminating scrub3K/yr
  • garnier face scrub3K/yr
  • charcoal exfoliating face wash3K/yr

Reviews and returns

What reviews say buyers love and hate about Charcoal Face Scrub

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
12%of negative reviews mention “Smell”
0.4%of orders come back
“fragrance undesirable”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Charcoal Face Scrub questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data