charcoal face scrub
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.67–$28.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.31avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Review moat
Bad7,419.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 51K searches
According to Flapen's Amazon United States niche tracking, charcoal face scrub is a $50K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
charcoal face scrub market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $49K–$62K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #258
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
670
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
22%
- Garnier36%
- M3 Naturals19%
- Bioré10%
- St. Ives4%
- DOVE MEN + CARE4%
- Acure4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.Peak months: Mar, Nov, Dec · busiest ÷ quietest = 5.9×
Top charcoal face scrub search terms
- charcoal face scrub27K/yr
- charcoal scrub12K/yr
- garnier charcoal face wash3K/yr
- garnier blackhead eliminating scrub3K/yr
- garnier face scrub3K/yr
- charcoal exfoliating face wash3K/yr
Top charcoal face scrub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Garnier SkinActive Charcoal Blackhead Eliminating Scrub 5 Fl Oz (150mL) 1 Count (Packaging Mary Vary)
Garnier$8.254.6★939 rev
Exfoliating Charcoal Scrub with Collagen & Stem Cells Salt Scrub for Body Toning Cellulite Armpit Detox and Skin Smoothing for Face Feet and Body by M3
M3 Naturals$20.704.4★15,037 rev
Biore Deep Pore Charcoal Face Wash Daily Facial Cleanser for Dirt & Makeup Removal for Oily Skin 6.77 Oz
Bioré$6.654.6★29,846 rev
Garnier Clean Scrub Blackhead Eliminating 5 Ounce (145ml) (3 Pack)
Garnier$28.184.7★412 rev
Garnier SkinActive Charcoal 3 in 1 Face Wash Scrub and Mask 4.4 fl. oz.
Garnier$9.244.5★165 rev
Newest
by launch date
DOVE MEN + CARE Body and Face Scrub Charcoal & Clove Oil Deeply Exfoliates for Hydrated & Nourished Skin 100% Gentle Cleanser No Sulfate Cleansers or Parabens 9 oz
DOVE MEN + CARE$8.951,650 rev
DOVE MEN + CARE Body and Face Scrub Charcoal + Clay Body Wash for Men with 24-Hour Nourishing Micromoisture Technology 30 oz
DOVE MEN + CARE$10.13860 rev
Body Prescriptions Mens Exfoliating Body Scrub Ultimate Skin Cleansing Wash in Jar with Twist-Top Lid For All Skin Types 21 Ounce (Pack of 1) Charcoal
Body Prescriptions$15.682,715 rev
Garnier SkinActive Charcoal 3 in 1 Face Wash Scrub and Mask 4.4 fl. oz.
Garnier$9.24165 rev
LilyAna Naturals Charcoal Face Scrub - Facial Exfoliator - Microdermabrasion Scrub - Facial Skin Care Products for Women and Men - Lavender and Tea Tree Oil - 3oz
LilyAna Naturals$14.24667 rev
Trending
90-day click momentum
Epielle Charcoal Exfoliating Scrub (2pk) - Unclogs Pores - Deep cleans pores & Exfoliates to smooth skin
Epielle$11.943.7★
Garnier Clean Scrub Blackhead Eliminating 5 Ounce (145ml) (3 Pack)
Garnier$28.184.7★
Barrel and Oak Volcanic Pumice & Charcoal Face Scrub for Men Deep Exfoliating Face Scrub for Dead Skin & Clogged Pores Promotes Healthy Beard Growth Vegan Bourbon Cedar 5 oz
Barrel & Oak$14.984.5★
Beauty Formulas Charcoal Facial Scrub 150ml
Beauty Formulas$9.023.9★
Acure Brightening Facial Scrub - Exfoliating Face Wash Gentle Daily Scrubber & Exfoliator for Women & Men for Radiant Skin Cleansing Wash with Sea Kelp & French Green Clay - 4 fl oz
Acure$11.834.6★
What buyers say about charcoal face scrub
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smelling”
“cleanse your skin”
“Very soft”
“Excellent Product”
“Worth it”
“Very good for my skin”
“Amazing Clean”
“It is effective”
“Easy to use”
“Great for oily skin”
What buyers complain about
“fragrance undesirable”
“Doesn't do anything”
“leaves a weird feeling in the skin”
“Overpriced”
“This stuff burns when I applied it to my face”
“Bottle is bigger than I thought it would be”
“Breakable”
“The texture of this scrub was not fine”
“poor scrub”
“This is a bit too harsh on my facial skin, as it completely rips away all of the natural skin's moisture and protective barriers, leading to an overproduction of oil”
Top return reasons
Common questions
- Is charcoal face scrub profitable to sell on Amazon United States?
- The niche generates $50K/yr across 24 tracked products. 90-day search growth is -4.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the charcoal face scrub niche?
- 17 brands and 670 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in charcoal face scrub?
- Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 0.4%.
- When does demand for charcoal face scrub peak?
- Demand peaks in Mar–Nov–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the charcoal face scrub niche?
- Listings span $4.67–$28.18; the average listing price is $12.31 (sweet spot $15–$100). The average incumbent carries 7,419 reviews — the moat a new listing must climb.