charcoal face mask
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.57–$39.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.62avg listing price — sweet spot $15–$100
Market size
Good$501K$501K/yr · 478K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,628.61avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, charcoal face mask is a $501K/yr Amazon United States market (478K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
charcoal face mask market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $409K–$545K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #388
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 7.9%
- Avg brand age
- 56 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
56
Top-5 brand share
52%
Top 20: 95%
Top-5 click share
52%
Top 20: 90%
Open market
42%
- YLNALO13%
- The Ordinary12%
- NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS11%
- SHVYOG9%
- JVR6%
- Ebanel6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top charcoal face mask search terms
- charcoal face mask142K/yr
- charcoal mask67K/yr
- charcoal peel off face mask45K/yr
- charcoal mask peel off32K/yr
- charcoal face mask peel off31K/yr
- black mask peel off32K/yr
- black face mask peel off22K/yr
- black peel off face mask22K/yr
- charcoal mask for blackheads and pores13K/yr
- black charcoal face mask peel off14K/yr
Top charcoal face mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YLNALO Blackhead Remover Mask Kit Charcoal Peel Off Facial Mask with Brush and Pimple Extractors Deep Cleansing for Face Nose Blackhead Pores For All Skin Types (3.5 Fl.oz)
YLNALO$10.554.2★5,384 rev
The Ordinary Salicylic Acid 2% Masque Clarifying Charcoal & Clay Mask for Blemish-Prone Skin 1.7 Fl Oz
The Ordinary$13.464.6★4,813 rev
New York Biology Dead Sea Mud Mask for Face and Body | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 8.8 oz
NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS$16.264.5★52,637 rev
Blackhead Peel Off Face Mask SHVYOG 3-in-1 Blackhead Remover Mask with Brush & Tea Tree Oil Serum Charcoal Face Mask for Deep Cleansing Blackheads Dirts Pores Skin Oil (100g+30ml)
SHVYOG$9.864.2★9,466 rev
JVR Peel Off Face Mask Blackhead Mask for Men Charcoal Peel Off Black Mask Facial Mask Refreshing and Deep Cleansing for All Skin Types 4.23 OZ
JVR$13.054.1★7,760 rev
Newest
by launch date
Blooskim Blackhead Remover Mask for Face: Black Peel Off Face Mask Charcoal Peel Off Face Mask for Oily & Combination Skin Refreshing Botanical Formula 2.8 fl oz
Blooskim$7.711,066 rev
Dr.Leo Deep Pore Cleansing Blackhead Remover Face Mask Stick Clay Mask for Face with Volcanic Mud & Kaolin Clay Gentle Non-Irritating All Skin Types Portable Travel Size 45g/1.58oz
Dr.Leo$13.2854 rev
Shaeva Blackhead Remover Mask Charcoal Peel Off Face Mask with Brush & Blackhead Remover Tools | Deep Cleansing Dirt Oil Smoothing Skin Shrinking Pores (100g 3.53oz)
Shaeva$7.6123 rev
Shaeva Peel Off Face Mask Blackhead Remover for Face & Nose Bamboo Charcoal for Deep Cleaning Reducing Oil Smoothing Skin Shrinking Pores 120g 4.23oz
Shaeva$9.5233 rev
Blooskim Blackhead Remover Mask for Face: Black Peel Off Face Mask Charcoal Peel Off Face Mask for Oily & Combination Skin Refreshing Botanical Formula 2.8 fl oz
Blooskim$7.26112 rev
Trending
90-day click momentumDr.Leo Deep Pore Cleansing Blackhead Remover Face Mask Stick Clay Mask for Face with Volcanic Mud & Kaolin Clay Gentle Non-Irritating All Skin Types Portable Travel Size 45g/1.58oz
Dr.Leo$13.284.5★
Blooskim Blackhead Remover Mask for Face: Black Peel Off Face Mask Charcoal Peel Off Face Mask for Oily & Combination Skin Refreshing Botanical Formula 2.8 fl oz
Blooskim$7.714.4★
Shaeva Blackhead Remover Mask Charcoal Peel Off Face Mask with Brush & Blackhead Remover Tools | Deep Cleansing Dirt Oil Smoothing Skin Shrinking Pores (100g 3.53oz)
Shaeva$7.613.7★
SKINTIFIC Deep Pore Cleansing Blackhead Remover Face Mask Stick Mud Mask with Natural Alaska Volcano Clay Gentle Exfoliating Smoothing Skin Non-Drying Skincare Facial Mask
SKINTIFIC$11.414.4★
Shaeva Peel Off Face Mask Blackhead Remover for Face & Nose Bamboo Charcoal for Deep Cleaning Reducing Oil Smoothing Skin Shrinking Pores 120g 4.23oz
Shaeva$9.524.3★
What buyers say about charcoal face mask
What buyers praise and complain about, mined from review topics.What buyers love
“Great for skin”
“Goes on so smooth”
“a great product that's straight-forward”
“Good clean feeling”
“Smooth application”
“Good value for the price”
“Does exactly what it says”
“It works really well”
“dries well”
“Easy to Use”
What buyers complain about
“not effective”
“Skin reaction”
“It BURNED MY FACE”
“not worth the price”
“It didnt dry”
“A little hard to peel”
“Smells chemically”
“Made my skin very dryyyy”
“Poor quality”
“Poor adhesive”
Top return reasons
Common questions
- Is charcoal face mask profitable to sell on Amazon United States?
- The niche generates $501K/yr across 31 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (61/100).
- How competitive is the charcoal face mask niche?
- 26 brands and 56 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in charcoal face mask?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Skin Health. The return rate is 0.7%.
- When does demand for charcoal face mask peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the charcoal face mask niche?
- Listings span $5.57–$39.53; the average listing price is $13.62 (sweet spot $15–$100). The average incumbent carries 7,629 reviews — the moat a new listing must climb.