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Charcoal Bleach Hair Lightener

Fail

Demand is soft, at -28.7% this quarter, so Charcoal Bleach Hair Lightener is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$59K/yr71K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
53%top-5 click share · 8 brands · 21 sellers

Flapen Score

Charcoal Bleach Hair Lightener against its category

The dotted line is the Beauty & Personal Care average. Past it, Charcoal Bleach Hair Lightener is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charcoal Bleach Hair Lightener market on Amazon at a glance

Shoppers on Amazon United States searched for Charcoal Bleach Hair Lightener 71K times last year and spent an estimated $59K. The top 5 brands take 86% of clicks. Demand peaks in Aug–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
2.7%
Market size, estimated
$59Ka year
Peak month
December2.1× the quietest month
Top search term
charcoal bleach9K searches a year

02 · Price

A sale here is worth $30.93.

Listings sell for $30.93 on average, from $7.13 to $77.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.93 that is $0 to $3K a year per listing.

Average price
$30.93inside the $15 to $100 sweet spot
Price range
$7.13–$77.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1,261 within Hair Coloring Products. It carries 595 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
36%
Out of stock, average day
9.1%
Average rank
#1,261in Hair Coloring Products
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
595per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Charcoal Bleach Hair Lightener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

21

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

6%

  • Brand 128%
  • Brand 226%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 68%
  • Open — no brand owns it (2 brands, 6%)

Demand

Charcoal Bleach Hair Lightener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Charcoal Bleach Hair Lightener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charcoal bleach9K/yr
  • charcoal bleach hair lightener9K/yr
  • charcoal hair bleach6K/yr
  • difiaba hair products9K/yr
  • difiaba7K/yr
  • difiaba charcolite8K/yr
  • charcolite4K/yr
  • decolorante de carbon activado para cabello2K/yr
  • charcolite decolorante5K/yr
  • difiaba decolorante5K/yr

Reviews and returns

What reviews say buyers love and hate about Charcoal Bleach Hair Lightener

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Color”
0.9%of orders come back
“It turned very yellow”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Charcoal Bleach Hair Lightener questions

Answered from the same tracked data.