Chapstick Necklace

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -70.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

-70.3%

Conversion, latest week

7.6%

Market size, estimated

$93Ka year

Peak month

December19.6× the quietest month

Top search term

boys chapstick39K searches a year

Listings sell for $8.67 on average, from $3.89 to $19.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $8.67 that is $867 to $2K a year per listing.

Average price

$8.67under the $15 to $100 sweet spot

Price range

$3.89–$19.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$867–$2K

Returns

0.2%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #588 within Lip Care. It carries 8,420 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#588in Lip Care

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

8,420per listing

Listings tracked

17

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months