chapstick necklace
Skip itSoft demand (-70.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.89–$19.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.67avg listing price — sweet spot $15–$100
Market size
Bad$93K$93K/yr · 140K searches
Review moat
Bad8,419.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-70.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, chapstick necklace is a $93K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chapstick necklace market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $87K–$108K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #588
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.4%
- Avg brand age
- 53 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
61
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
4%
- Lip Smacker64%
- Townley Girl10%
- Taste Beauty9%
- ChapStick7%
- Aquaphor3%
- iscream2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -70.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 19.6×
Top chapstick necklace search terms
- boys chapstick39K/yr
- spiderman chapstick11K/yr
- chapstick for boys23K/yr
- kids chapstick boys15K/yr
- boy chapstick12K/yr
- boys lip balm12K/yr
- spiderman lip balm5K/yr
- lip balm for boys9K/yr
- minecraft chapstick4K/yr
- boy chapstick for kids4K/yr
Top chapstick necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lip Smacker Marvel Lip Balm Keychain Clear & Glossy Fun & Giftable Cruelty Free - Spiderman
Lip Smacker$5.234.6★4,474 rev
Lip Smacker Lip Balm & Lanyard Duo - Flavored Moisturizing Smoothing Soft Shine Hydrating & Protecting Fun Tasty Flavors Cruelty-Free & Vegan - Spiderman
Lip Smacker$7.194.6★2,129 rev
Hot Wheels 7pc Kid Lip Balm Set with Keychain Plant-based Safe for Age 3+
Townley Girl$9.854.8★276 rev
Taste Beauty Jurassic World 7-Pack Variety Scented Lip Balm - Moisturizing Lip Balms & Moisturizers - Ages 8+
Taste Beauty$6.694.8★58 rev
Lip Smacker Marvel Avenger Flavored Lip Balm Party Pack 8 Count Super Hero Spirderman Iron Man Captain America Clear For Kids
Lip Smacker$11.074.8★40,255 rev
Newest
by launch date
Spider-Man Easter Egg Lip Balm Trio
Lip Smacker$7.21354 rev
Hot Wheels 7pc Kid Lip Balm Set with Keychain Plant-based Safe for Age 3+
Townley Girl$9.85276 rev
ChapStick Lip Balm Sets Minions Banana-Nana + Variety Banana Pack (6 Sticks) Party Favors for Kids 0.15 Oz Ea
ChapStick$8.13187 rev
Dr. Squatch Natural Lip Balm for Men Mens Lip Care for Dry Chapped Lips Coconut Oil Shea Butter & Beeswax Original Squatch Vanilla Bourbon Coconut Cove Wild Watermelon (0.25 oz 4 Pack)
Dr. Squatch$18.27550 rev
Lip Smacker Lip Balm & Lanyard Duo - Flavored Moisturizing Smoothing Soft Shine Hydrating & Protecting Fun Tasty Flavors Cruelty-Free & Vegan - Spiderman
Lip Smacker$7.192,129 rev
Trending
90-day click momentum
ARKAID Marvel Spiderman Sunglasses for Kids - Stylish Comfortable & Durable UV-Protective Spiderman Glasses with Soft Carrying Case - Officially Licensed (Red)
ARKAID$19.654.8★
Hot Wheels 7pc Kid Lip Balm Set with Keychain Plant-based Safe for Age 3+
Townley Girl$9.854.8★
ChapStick Lip Balm Sets Minions Banana-Nana + Variety Banana Pack (6 Sticks) Party Favors for Kids 0.15 Oz Ea
ChapStick$8.134.8★
Lip Smacker Lip Balm & Lanyard Duo - Flavored Moisturizing Smoothing Soft Shine Hydrating & Protecting Fun Tasty Flavors Cruelty-Free & Vegan - Spiderman
Lip Smacker$7.194.6★
Spider-Man Easter Egg Lip Balm Trio
Lip Smacker$7.214.7★
What buyers say about chapstick necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Very Moisturizing”
“Good, reliable product”
“especially love the fun scents”
“Great value”
“Goes on smooth”
“Works like it should”
“Cute gift”
“CHAPSTICK WORKS GREAT”
“Easy and convenient to use”
“They fit him perfectly”
What buyers complain about
“Not moisturizing”
“A bit pricey”
“The chocolate smells very generic of chocolate scents”
“Not as good as the original”
“Broke second time my son opened it to use”
“Didn't work for me”
“A little bit thinner than chapstick”
“Makes it very inconvenient to use”
“this stick may be very disappointing”
“I had a horrible reaction on my lips”
Top return reasons
Common questions
- Is chapstick necklace profitable to sell on Amazon United States?
- The niche generates $93K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -70.3%. Flapen's verdict: Skip it (34/100).
- How competitive is the chapstick necklace niche?
- 8 brands and 61 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in chapstick necklace?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Smell. The return rate is 0.2%.
- When does demand for chapstick necklace peak?
- Demand peaks in Nov–Dec; the busiest month runs 19.6× the quietest.
- What does it cost to enter the chapstick necklace niche?
- Listings span $3.89–$19.65; the average listing price is $8.67 (sweet spot $15–$100). The average incumbent carries 8,420 reviews — the moat a new listing must climb.