Chapstick
MaybeShoppers spend an estimated $16.1M a year here. But demand is soft, at -22.1% this quarter, so Chapstick is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 4861
- Market size
- $16.1M/yr21.0M searches / yr
- 90-day growth
- -22.1%search demand this quarter
- Competition
- 32%top-5 click share · 25 brands · 183 sellers
Flapen Score
Chapstick against its category
The dotted line is the Beauty & Personal Care average. Past it, Chapstick is stronger. Inside it, weaker.
Market
The Chapstick market on Amazon at a glance
Shoppers on Amazon United States searched for Chapstick 21.0M times last year and spent an estimated $16.1M. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 21.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.1M a year.
- Searches, last 12 months
- 21.0M
- Growth, 90 days vs prior 90
- -22.1%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $16.1Ma year
- Peak month
- December3.5× the quietest month
- Top search term
- lip balm7.1M searches a year
02 · Price
A sale here is worth $10.15.
Listings sell for $10.15 on average, from $2.67 to $27.11. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 15,000 to 20,000 of them. At $10.15 that is $152K to $203K a year per listing.
- Average price
- $10.15under the $15 to $100 sweet spot
- Price range
- $2.67–$27.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $152K–$203K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #69 within Lip Care. It carries 18,079 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #69in Lip Care
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 18,079per listing
- Listings tracked
- 52
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Chapstick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ChapStick Moisturizer Original Lip Balm Tubes SPF 15 and Skin Protectant - 0.15 Oz (Pack of 3)
- Price
- $3.89
- Rating
- 4.8/5
- Reviews
- 10,580
- Age
- 19y ago
eos 100% Natural Lip Balm - Strawberry Sorbet and Pomegranate Raspberry All-Day Moisture Lip Care Products 0.14 oz 2-Pack
- Price
- $3.80
- Rating
- 4.8/5
- Reviews
- 10,689
- Age
- 5mo ago
Aquaphor Lip Repair Ointment Moisturizing Lip Balm Pack Relieves Dryness 0.35 Tube Pack of 2
- Price
- $8.01
- Rating
- 4.8/5
- Reviews
- 15,870
- Age
- 9y ago
ChapStick Classic Skin Protectant Flavored Lip Balm Tube Cherry Flavor 0.15 Ounce (Pack of 3)
- Price
- $4.02
- Rating
- 4.8/5
- Reviews
- 15,976
- Age
- 8y ago
Burts Bees 100% Natural Moisturizing Lip Balm (Original Beeswax)
- Price
- $9.43
- Rating
- 4.8/5
- Reviews
- 118,049
- Age
- 13y ago
Trending
estimated 90-day click momentumeos 100% Natural Lip Balm - Strawberry Sorbet and Pomegranate Raspberry All-Day Moisture Lip Care Products 0.14 oz 2-Pack
- Price
- $3.80
- Rating
- 4.8/5
- Reviews
- 10,689
- Age
- 5mo ago
EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi
- Price
- $23.87
- Rating
- 4.6/5
- Reviews
- 2,636
- Age
- 1y ago
Sun Bum Cocobalm Wild Strawberry - Hydrating Lip Balm with Coconut Oil and Aloe Vera - 0.15 oz Stick
- Price
- $3.77
- Rating
- 4.5/5
- Reviews
- 5,733
- Age
- 7y ago
eos Natural SPF 15 Lip Balm- Pineapple Coconut Water Resistant Daily Sun Protection & Lip Sunblock 0.14 oz
- Price
- $3.13
- Rating
- 4.0/5
- Reviews
- 1,226
- Age
- 2y ago
ChapStick Bulk Lip Balm Classic Original 12-Count Lip Moisturizer for Dry Lips 0.15 Oz Ea
- Price
- $20.44
- Rating
- 4.9/5
- Reviews
- 257
- Age
- 10mo ago
Newest
by launch dateeos 100% Natural Lip Balm - Strawberry Sorbet and Pomegranate Raspberry All-Day Moisture Lip Care Products 0.14 oz 2-Pack
- Price
- $3.80
- Rating
- 4.8/5
- Reviews
- 10,689
- Age
- 5mo ago
ChapStick Bulk Lip Balm Classic Original 12-Count Lip Moisturizer for Dry Lips 0.15 Oz Ea
- Price
- $20.44
- Rating
- 4.9/5
- Reviews
- 257
- Age
- 10mo ago
eos Lip Butter Vanilla Cashmere Peptide Lip Treatment 0.35 oz
- Price
- $6.82
- Rating
- 4.6/5
- Reviews
- 4,471
- Age
- 1y ago
ChapStick Moisture + SPF 15 Bulk Lip Balm Sunscreen 12-Pack 0.15 Oz Ea
- Price
- $21.02
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 1y ago
EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi
- Price
- $23.87
- Rating
- 4.6/5
- Reviews
- 2,636
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
25 falling
Sellers
183
Est. top-5 brand share
65%
Top 20: 96%
Est. top-5 click share
32%
Top 20: 65%
Open market
31%
- ChapStick29%
- eos15%
- Burt's Bees9%
- Aquaphor8%
- Vaseline4%
- e.l.f.4%
Demand
Chapstick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Chapstick search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lip balm7.1M/yr
- chapstick6.0M/yr
- chapstick bulk1.3M/yr
- tinted lip balm895K/yr
- lip884K/yr
- lip balm bulk765K/yr
- chap stick688K/yr
- lip balms & moisturizers620K/yr
- lip moisturizer293K/yr
- lip products271K/yr
Reviews and returns
What reviews say buyers love and hate about Chapstick
We read the reviews and the return reasons for every product selling here.
“Does not moisturize”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chapstick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data