Chapped Lips Treatment Severe

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $281K a year.

Searches, last 12 months

122K

Growth, 90 days vs prior 90

-36.0%

Conversion, latest week

20.5%

Market size, estimated

$281Ka year

Peak month

December3.1× the quietest month

Top search term

neosporin lip treatment36K searches a year

Listings sell for $11.27 on average, from $5.96 to $20.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $11.27 that is $8K to $11K a year per listing.

Average price

$11.27under the $15 to $100 sweet spot

Price range

$5.96–$20.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$8K–$11K

Returns

0.4%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #286 within Lip Care. It carries 6,085 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#286in Lip Care

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

6,085per listing

Listings tracked

15

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

73 months