Chanel Lipstick

Shoppers searched for this 836K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $471K a year.

Searches, last 12 months

836K

Growth, 90 days vs prior 90

+3.4%

Conversion, latest week

1.6%

Market size, estimated

$471Ka year

Top search term

dior lipstick167K searches a year

Listings sell for $35.19 on average, from $5.75 to $72.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $35.19 that is $4K to $9K a year per listing.

Average price

$35.19inside the $15 to $100 sweet spot

Price range

$5.75–$72.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

1.4%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #749 within Lips. It carries 3,220 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

92%

Out of stock, average day

13.5%

Average rank

#749in Lips

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

3,220per listing

Listings tracked

75

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

60 months