Chanel Foundation

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+19.8%

Conversion, latest week

2.0%

Market size, estimated

$1.5Ma year

Top search term

estee lauder double wear foundation804K searches a year

Listings sell for $47.76 on average, from $9.41 to $86.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $47.76 that is $24K to $36K a year per listing.

Average price

$47.76inside the $15 to $100 sweet spot

Price range

$9.41–$86.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$24K–$36K

Returns

2.6%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #130 within Face. It carries 1,522 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

98%

Out of stock, average day

4.7%

Average rank

#130in Face

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,522per listing

Listings tracked

47

14 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

14

Successful launches

14Amazon's first-year sales bar

Average brand age

66 months