Champi Hair Oil

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

-22.2%

Conversion, latest week

7.1%

Market size, estimated

$145Ka year

Peak month

December7.8× the quietest month

Top search term

dry scalp oil50K searches a year

Listings sell for $15.88 on average, from $5.95 to $41.07. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $15.88 that is $2K to $4K a year per listing.

Average price

$15.88inside the $15 to $100 sweet spot

Price range

$5.95–$41.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.8%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #66 within Hair Treatment Oils. It carries 16,008 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#66in Hair Treatment Oils

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

16,008per listing

Listings tracked

33

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

54 months