Skip to content

Chafing Cream

Maybe

An estimated 0.4% of orders come back. But the average product has 15,804 reviews to catch up to, so Chafing Cream is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$1.1M/yr769K searches / yr
90-day growth
+73.7%search demand this quarter
Competition
66%top-5 click share · 10 brands · 69 sellers

Flapen Score

Chafing Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Chafing Cream is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chafing Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Chafing Cream 769K times last year and spent an estimated $1.1M. The top 5 brands take 83% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 769K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +73.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
769K
Growth, 90 days vs prior 90
+73.7%
Conversion, latest week
11.6%
Market size, estimated
$1.1Ma year
Peak month
May3.8× the quietest month
Top search term
anti chafing134K searches a year

02 · Price

A sale here is worth $12.02.

Listings sell for $12.02 on average, from $4.97 to $23.82. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $12.02 that is $60K to $72K a year per listing.

Average price
$12.02under the $15 to $100 sweet spot
Price range
$4.97–$23.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
$60K–$72K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Lotions. It carries 15,804 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Lotions
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
15,804per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Chafing Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

69

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

12%

  • Brand 126%
  • Brand 225%
  • Brand 314%
  • Brand 414%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 12%)

Demand

Chafing Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.8×

Search terms

Top Chafing Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anti chafing134K/yr
  • chafing cream137K/yr
  • chafing cream for women78K/yr
  • anti chafe49K/yr
  • chafing56K/yr
  • thigh chafing26K/yr
  • thigh chafing prevention69K/yr
  • anti chafing cream44K/yr
  • chafing gel33K/yr
  • chafing cream for men28K/yr

Reviews and returns

What reviews say buyers love and hate about Chafing Cream

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Efficiency”
10%of negative reviews mention “Allergies”
0.4%of orders come back
“irritated my skin”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Chafing Cream questions

Answered from the same tracked data.