Is chafing cream profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +73.7%. Flapen's verdict: Launch it (60/100).

How competitive is the chafing cream niche?

10 brands and 69 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in chafing cream?

Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.4%.

When does demand for chafing cream peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.8× the quietest.

What does it cost to enter the chafing cream niche?

Listings span $4.97–$23.82; the average listing price is $12.02 (sweet spot $15–$100). The average incumbent carries 15,804 reviews — the moat a new listing must climb.

chafing cream

Launch it

A $1.1M/yr market growing +73.7% this quarter with returns at 0.4% — clears our launch bar.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Growth

Great+73.7%

90-day search growth — must beat 0% to launch

Market size

Great$1.1M

$1.1M/yr · 769K searches

Avg price

Good$12.02

avg listing price — sweet spot $15–$100

Price range

Okay$4.97–$23.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad15,803.5

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, chafing cream is a $1.1M/yr Amazon United States market (769K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 60/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

chafing cream market data

Units sold / yr: 80K–100K; avg 5,000–6,000/product
Revenue / yr: $962K–$1.2M; units × avg price
Conversion rate: 11.6%
Avg BSR: #9
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

12%

Gold Bond26%
Megababe25%
Monistat14%
BodyGlide14%
HAPPY NUTS6%
Hyland's5%
Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +73.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.8×

Open Trend

Top chafing cream search terms

anti chafing134K/yr +103.0%8.8% conv.
chafing cream137K/yr +57.2%12.1% conv.
chafing cream for women78K/yr +59.5%12.7% conv.
anti chafe49K/yr +102.7%10.3% conv.
chafing56K/yr +72.8%6.3% conv.
thigh chafing26K/yr +223.9%9.4% conv.
thigh chafing prevention69K/yr +13.8%8.8% conv.
anti chafing cream44K/yr +48.5%7.9% conv.
chafing gel33K/yr +33.9%8.8% conv.
chafing cream for men28K/yr +61.6%12.5% conv.

All search terms

Top chafing cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gold Bond Friction Defense Stick Anti Chafing Stick with Aloe to Soothe Comfort & Moisturize Chafed Skin 1.75 oz.

Gold Bond$5.934.7★40,074 rev

Monistat Chafing Relief Powder Gel Long-Lasting Anti-Chafing Protection for Bikini Area Thighs and Bra Lines 1.5 Oz

Monistat$6.984.7★29,511 rev

Megababe$9.974.6★3,267 rev

Megababe Thigh Rescue Anti-Chafe Stick | Prevents skin chafe & irritation | Thighs arms bra-lines & more | Summer and Hot Weather Essentials | 2.12oz (Pack of 1)

Megababe$13.604.6★7,892 rev

Body Glide For Her Anti Chafe Balm | Chafing stick with added emollients | Great for dry sensitive skin and/or sensitive areas | Use on chest bra butt groin arm and thigh chafing | 1.5oz

BodyGlide$10.974.5★25,160 rev

Newest

by launch date

Megababe$13.71102 rev

5mo ago

A+D Anti-Chafing Ointment Helps protect & treat skin irritation from friction or chafing with odor control technology pharmacist recommended and non-irritating 1.5 oz

A+D$4.97507 rev

1y ago

Megababe Unscented Thigh Rescue Anti-Chafe Stick | Prevents Skin Chafe & Irritation | Thighs arms bra-lines & more | Vacation and Hot Weather Essentials | 2.12oz

Megababe$13.66801 rev

3y ago

Hylands Chafing Relief Cream: Anti Chafe Cream-to-Powder to Prevent Chafing & Soothe Irritated Skin for Men and Women - 3 oz

Hyland's$9.441,392 rev

3y ago

wirarpa Womens Cotton Boy Shorts Underwear Long Leggings Under Shorts Anti Chafe Bloomers 4 Pack Multicolored Size S

wirarpa$23.8227,953 rev

5y ago

What buyers say about chafing cream

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency14%

“Works ok”

Quality-Overall13%

“Great quality and exactly as described”

Smell10%

“Its also fragrance-free”

Value For Money5%

“Well worth the money”

Advertised Vs Actual Product5%

“It does just what it says”

Ease Of Application4%

“Easy to apply”

Allergies4%

“No more irritation”

Moist/Dry3%

“Dries quickly”

Ease Of Use3%

“Easy to put on”

Comfort-Overall3%

“Very comfortable”

What buyers complain about

Allergies10%

“irritated my skin”

Functionality-Overall9%

“Did Not Work”

Smell9%

“Scent doesnt last long”

Size-Overall6%

“Fit is also tighter”

Value For Money6%

“Waste of money”

Adhesion/Stickiness5%

“Feels Sticky”

Quality-Overall3%

“Made badly”

Moist/Dry3%

“Does it take forever to dry”

Durability3%

“Doesnt last”

Thickness2%

“It also does not feel super thick or heavy like some products do”

Top return reasons

Size-Overall27%

Functionality-Overall19%

Adhesion/Stickiness8%

Smell6%

Advertised Vs Actual Product6%

Defective Material/Parts5%