Is chaddy matte lip plumper profitable to sell on Amazon United States?

The niche generates $319K/yr across 9 tracked products. 90-day search growth is -6.9%. Flapen's verdict: Skip it (45/100).

How competitive is the chaddy matte lip plumper niche?

1 brands and 2 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in chaddy matte lip plumper?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 1.7%.

When does demand for chaddy matte lip plumper peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the chaddy matte lip plumper niche?

Listings span $15.17–$28.47; the average listing price is $23.63 (sweet spot $15–$100). The average incumbent carries 3,138 reviews — the moat a new listing must climb.

chaddy matte lip plumper

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$23.63

avg listing price — sweet spot $15–$100

Price range

Incredible$15.17–$28.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.7%

return rate — above 5% kills the launch gate

Market size

Good$319K

$319K/yr · 347K searches

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,138.44

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, chaddy matte lip plumper is a $319K/yr Amazon United States market (347K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

chaddy matte lip plumper market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: $354K–$473K; units × avg price
Conversion rate: 3.9%
Avg BSR: #130
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Too Faced100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top chaddy matte lip plumper search terms

too faced lip injection107K/yr +0.2%5.1% conv.
lip injection lip plumper53K/yr -7.4%3.6% conv.
two faced lip injection extreme lip plumper39K/yr +13.1%6.0% conv.
lip injection40K/yr -9.1%1.8% conv.
too faced lip gloss17K/yr -20.8%0.6% conv.
too faced lip plumper13K/yr -2.6%4.5% conv.
too faced lip12K/yr +4.3%1.1% conv.
two faced lip plumper12K/yr -24.1%4.8% conv.
too faced lip injection extreme lip plumper9K/yr -9.5%4.2% conv.
two faced lip gloss6K/yr -24.5%0.8% conv.

All search terms

Top chaddy matte lip plumper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Too Faced Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss | Hydrating + Plumping Travel Size 0.1 Fl Oz Original

Too Faced$16.064.0★978 rev

Too Faced Lip Injection Extreme Lip Plumper Gloss | Hydrating Glossy & Helps Volume Appear Fuller Over Time Travel Size 0.10 Fl Oz Original

Too Faced$15.174.0★3,382 rev

Too Faced Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss | Hydrating Volumizing + Plumping 0.14 Fl Oz Original

Too Faced$28.474.1★3,069 rev

Too Faced Lip Injection Power Plumping Lip Gloss | Hydrating High-Shine Gloss | Vitamins A + E | 0.22 Fl Oz Glossy & Bossy

Too Faced$25.164.3★622 rev

Too Faced Lip Injection Extreme Lip Plumper Gloss | Hydrating Glossy & Helps Volume Appear Fuller Over Time 0.14 Fl Oz Pink Punch

Too Faced$27.064.2★5,266 rev

Newest

by launch date

Too Faced Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss | Hydrating + Plumping Travel Size 0.1 Fl Oz Original

Too Faced$16.06978 rev

2y ago

Too Faced Lip Injection Extreme Lip Shaper | Plumping Waterproof Liner Pencil 0.01 Ounce Hot & Spicy

Too Faced$20.74571 rev

3y ago

Too Faced Lip Injection Power Plumping Lip Gloss | Hydrating High-Shine Gloss | Vitamins A + E | 0.22 Fl Oz Glossy & Bossy

Too Faced$25.16622 rev

5y ago

Too Faced Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss | Hydrating Volumizing + Plumping 0.14 Fl Oz Original

Too Faced$28.473,069 rev

5y ago

Too Faced Lip Injection Extreme Lip Plumper Gloss | Hydrating Glossy & Helps Volume Appear Fuller Over Time 0.14 Fl Oz Pink Punch

Too Faced$27.065,266 rev

6y ago

What buyers say about chaddy matte lip plumper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“It's a good quality long lasting liner with a slight tingle”

Color13%

“The color is pretty, and that's it”

Value For Money13%

“This is absolutely the best affordable”

Soft Feel6%

“This makes your lips soft and it tingles”

Advertised Vs Actual Product6%

“Delivers as stated”

Smell5%

“Nice smell leaves a nice beautiful gloss”

Moist/Dry4%

“Dries fairly quick”

Size-Overall4%

“Perfect purse size”

Allergies4%

“no allergic reactions or anything so far so I can't complain”

Brightness/Shine/Glow3%

“overall it just makes them glossy its a nice gloss”

What buyers complain about

Functionality-Overall27%

“No longer works like it used to”

Value For Money21%

“Waste of money”

Allergies6%

“This product also irritates everything it touches”

Durability6%

“Not worth it dont last”

Advertised Vs Actual Product5%

“False advertising”

Size-Overall5%

“The tube is fairly small”

Quality-Overall4%

“Garbage”

Flammable3%

“Burns”

Skin Health2%

“Just like all the other lip plumpers I've used this one does not work for me either”

Ease Of Use2%

“I cant open it”

Top return reasons

Functionality-Overall33%

Advertised Vs Actual Product22%

Color15%

Product Condition5%

Size-Overall4%

Defective Material/Parts3%

Value For Money3%

Moist/Dry2%

Damage/Burn Hair2%

Adhesion/Stickiness2%

Common questions

Is chaddy matte lip plumper profitable to sell on Amazon United States?: The niche generates $319K/yr across 9 tracked products. 90-day search growth is -6.9%. Flapen's verdict: Skip it (45/100).
How competitive is the chaddy matte lip plumper niche?: 1 brands and 2 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in chaddy matte lip plumper?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 1.7%.
When does demand for chaddy matte lip plumper peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the chaddy matte lip plumper niche?: Listings span $15.17–$28.47; the average listing price is $23.63 (sweet spot $15–$100). The average incumbent carries 3,138 reviews — the moat a new listing must climb.