Is cetaphil travel size profitable to sell on Amazon United States?

The niche generates $58K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Skip it (33/100).

How competitive is the cetaphil travel size niche?

5 brands and 8 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cetaphil travel size?

Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.6%.

When does demand for cetaphil travel size peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 9.0× the quietest.

What does it cost to enter the cetaphil travel size niche?

Listings span $4.70–$43.55; the average listing price is $20.14 (sweet spot $15–$100). The average incumbent carries 8,473 reviews — the moat a new listing must climb.

cetaphil travel size

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$20.14

avg listing price — sweet spot $15–$100

Price range

Good$4.70–$43.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,472.6

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$58K

$58K/yr · 71K searches

Growth

Bad-19.7%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cetaphil travel size is a $58K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

cetaphil travel size market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: $81K–$101K; units × avg price
Conversion rate: 4.1%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 122 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

LANEIGE49%
Sol de Janeiro42%
Mario Badescu4%
grace & stella3%
e.l.f.3%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -19.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.0×

Open Trend

Top cetaphil travel size search terms

purple skincare10K/yr -2.2%0.7% conv.
delicia drench body butter11K/yr -27.7%5.9% conv.
laneige gummy bear12K/yr -24.3%10.1% conv.
purple beauty products7K/yr -18.0%1.7% conv.
purple skin care5K/yr -18.7%1.3% conv.
sol de janeiro 59 lotion4K/yr +11.3%1.8% conv.
sol de janeiro delicia drench body butter3K/yr +18.6%5.3% conv.
laneige gummy bear lip balm4K/yr +24.2%13.2% conv.
gummy bear laneige4K/yr -21.5%9.3% conv.
laneige lip balm gummy bear2K/yr -32.0%10.2% conv.

All search terms

Top cetaphil travel size products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Gummy Bear

LANEIGE$15.534.7★5,890 rev

Sol de Janeiro Delicia Drench Body Butter (75mL/2.5 oz.)

Sol de Janeiro$21.964.6★2,747 rev

LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Gummy Bear

LANEIGE$21.014.7★4,832 rev

Sol de Janeiro Delicia Drench Body Butter 240mL/8.1 oz.

Sol de Janeiro$43.554.6★2,747 rev

SOL DE JANEIRO Delicia Drench Jet Set

Sol de Janeiro$30.384.7★19,389 rev

Newest

by launch date

LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Taro Bubble Tea

LANEIGE$14.12105 rev

7mo ago

Sol de Janeiro Delicia Drench Body Butter 150mL/5 oz.

Sol de Janeiro$34.302,747 rev

1y ago

SOL DE JANEIRO Delicia Drench Jet Set

Sol de Janeiro$30.3819,389 rev

1y ago

grace & stella Retinol Under Eye Patches for Puffy Eyes and Dark Circles Restoring Gel Under Eye Masks with Hyaluronic Acid - Vegan Cruelty-Free Skincare - Gifts for Teen Girls (Purple 6 Pairs)

grace & stella$9.2511,239 rev

2y ago

Sol de Janeiro Delicia Drench Body Butter (75mL/2.5 oz.)

Sol de Janeiro$21.962,747 rev

2y ago

What buyers say about cetaphil travel size

What buyers praise and complain about, mined from review topics.

What buyers love

Smell32%

“Scent is light”

Moist/Dry12%

“Great moisturizer”

Soft Feel9%

“Makes my skin soft”

Quality-Overall8%

“The quality feels luxurious”

Value For Money4%

“Good value”

Suitability Combination Skin3%

“a great part of her daily skin care routine”

Color2%

“The color is really pretty”

Suitability Dry Skin2%

“Works wonders on dry skin”

Ease Of Use2%

“Easy to use”

Size-Overall2%

“Love the sizes”

What buyers complain about

Smell15%

“Smell was sort of chemical”

Value For Money11%

“Waste of money”

Functionality-Overall8%

“DIDN'T WORK FOR ME”

Size-Overall7%

“Its only disappointing by how large the container is compared to how much is inside”

Quality-Overall5%

“Cheaply made”

Moist/Dry5%

“It does not hydrate your lips or anything”

Thickness3%

“It is thick as cold butter”

Allergies2%

“Started itching after second use”

Adhesion/Stickiness2%

“Wont stick”

Strength2%

“flimsy”

Top return reasons

Smell38%

Value For Money10%

Size-Overall7%

Product Condition7%

Advertised Vs Actual Product7%

Color7%