Cetaphil Face Wash

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.5M a year.

Searches, last 12 months

4.5M

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

15.2%

Market size, estimated

$9.5Ma year

Peak month

November1.2× the quietest month

Top search term

cetaphil gentle skin cleanser1.1M searches a year

Listings sell for $13.96 on average, from $8.59 to $23.49. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 40,000 to 50,000 of them. At $13.96 that is $558K to $698K a year per listing.

Average price

$13.96under the $15 to $100 sweet spot

Price range

$8.59–$23.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

40,000–50,000

Revenue per listing a year

$558K–$698K

Returns

0.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Cleansers. It carries 27,127 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#36in Cleansers

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

27,127per listing

Listings tracked

12

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

76 months