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Cerave Travel Size Kit

Fail

The top 5 products take 100% of clicks, so Cerave Travel Size Kit is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$354K/yr167K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 30 sellers

Flapen Score

Cerave Travel Size Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Cerave Travel Size Kit is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cerave Travel Size Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Cerave Travel Size Kit 167K times last year and spent an estimated $354K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 18.9% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $354K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
18.9%
Market size, estimated
$354Ka year
Peak month
December6.2× the quietest month
Top search term
cerave makeup remover wipes33K searches a year

02 · Price

A sale here is worth $11.20.

Listings sell for $11.20 on average, from $5.87 to $18.70. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 8,000 to 10,000 of them. At $11.20 that is $90K to $112K a year per listing.

Average price
$11.20under the $15 to $100 sweet spot
Price range
$5.87–$18.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
8,000–10,000
Revenue per listing a year
$90K–$112K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Cleansers. It carries 4,552 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Cleansers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
4,552per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Cerave Travel Size Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 215%
  • Brand 312%
  • Brand 47%

Demand

Cerave Travel Size Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Cerave Travel Size Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerave makeup remover wipes33K/yr
  • cerave face wipes28K/yr
  • cerave wipes23K/yr
  • 4am makeup wipes5K/yr
  • clinique makeup remover wipes10K/yr
  • 4am clean sheets makeup wipes6K/yr
  • cerave wipes makeup remover9K/yr
  • clinique wipes4K/yr
  • clean skin wipes6K/yr
  • clinique face wipes3K/yr

Reviews and returns

What reviews say buyers love and hate about Cerave Travel Size Kit

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Cleansing”
11%of negative reviews mention “Allergies”
0.2%of orders come back
“Skin Irritation”
A buyer, on “Allergies”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cerave Travel Size Kit questions

Answered from the same tracked data.