cerave gel moisturizer
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$29.81avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 663K searches
Price range
Great$13.32–$43.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,578.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cerave gel moisturizer is a $1.9M/yr Amazon United States market (663K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 57/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
cerave gel moisturizer market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- $1.8M–$2.4M
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #340
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 121 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
0%
- Prequel42%
- Paula's Choice27%
- Naturium25%
- DRMTLGY5%
- CeraVe1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.5×
Top cerave gel moisturizer search terms
- prequel moisturizer149K/yr
- paulas choice moisturizer168K/yr
- naturium moisturizer65K/yr
- peptide cream44K/yr
- prequel barrier therapy cream47K/yr
- naturium multi peptide moisturizer36K/yr
- drmtlgy peptide night cream15K/yr
- naturium face moisturizer16K/yr
- paulas choice face moisturizer11K/yr
- paula choice moisturizer14K/yr
Top cerave gel moisturizer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prequel Skin AM/PM Modern Moisturizer Hydrating Face Cream with Peptides Ceramides & Glycerin for Dry Sensitive or Combination Skin Non-Greasy Moisturizer for Barrier Support
Prequel$17.084.6★914 rev
Naturium Multi-Peptide Moisturizer Hydrating & Smoothing Skin Care Moisturizes with Ethylated Vitamin C & Panthenol 1.7 oz
Naturium$18.824.6★2,002 rev
Prequel Skin Half and Half Fluid Moisturizer Face Cream. Lightweight Ceramide Peptide Lotion for All Skin Types including Dry and Sensitive. Hydrating Facial Cream for Women and Men
Prequel$24.294.7★1,111 rev
Prequel Barrier Therapy Skin Protectant Cream for Face and Body Advanced Skin Barrier Repair Moisturizer To Soothe Dry Irritated Skin And Lock In Moisture 2 Pack
Prequel$34.174.6★55 rev
Paulas Choice Pro-Collagen Peptide Plumping Face Moisturizer Daily Gel Face Cream for Deep Lightweight Hydration Wrinkles & Loss of Firmness Fragrance-Free 1.7 Fl Oz
Paula's Choice$41.514.5★554 rev
Newest
by launch datePrequel Barrier Therapy Skin Protectant Cream for Face and Body Advanced Skin Barrier Repair Moisturizer To Soothe Dry Irritated Skin And Lock In Moisture 2 Pack
Prequel$34.1755 rev
Paulas Choice CLEAR Oil-Free Moisturizer Lightweight Face Cream for Acne-Prone Skin Hyaluronic Acid Pore-Minimizing Niacinamide Antioxidants Ceramides to Calm Redness Fragrance-Free 0.5oz
Paula's Choice$14.412,001 rev
Paulas Choice Pro-Collagen Peptide Plumping Face Moisturizer Daily Gel Face Cream for Deep Lightweight Hydration Wrinkles & Loss of Firmness Fragrance-Free 1.7 Fl Oz
Paula's Choice$41.51554 rev
Prequel Skin AM/PM Modern Moisturizer Hydrating Face Cream with Peptides Ceramides & Glycerin for Dry Sensitive or Combination Skin Non-Greasy Moisturizer for Barrier Support
Prequel$17.08914 rev
Prequel Reactive Skin Solutions - Soothing Hydrating Face Moisturizer for Sensitive Skin. Barrier Support Cream with 5% Ectoin Urea and Allantoin for Extreme Dryness Calming and Renewal
Prequel$23.90162 rev
Trending
90-day click momentumPrequel Barrier Therapy Skin Protectant Cream for Face and Body Advanced Skin Barrier Repair Moisturizer To Soothe Dry Irritated Skin And Lock In Moisture 2 Pack
Prequel$34.174.6★
Paulas Choice CLEAR Oil-Free Moisturizer Lightweight Face Cream for Acne-Prone Skin Hyaluronic Acid Pore-Minimizing Niacinamide Antioxidants Ceramides to Calm Redness Fragrance-Free 0.5oz
Paula's Choice$14.414.6★
Naturium Dew-Glow Tinted Moisturizer SPF 50+ Light Daily Moisturizing Sunscreen & Face Primer with Tint Skin Protector with Dewy Finish 1.7 oz
Naturium$20.574.3★
Paulas Choice RESIST Daily Hydrating Fluid Face Moisturizer with SPF 50 Sunscreen Face Sunscreen for Oily Skin Chamomile & Vitamin E UVA/UVB Protection Fragrance-Free TSA Friendly 2 Fl Oz
Paula's Choice$34.134.5★
DRMTLGY Peptide Night Cream Anti-Aging Face Moisturizer with Ceramides & Peptides Hydrating & Firming Night Cream for All Skin Types (2 oz)
DRMTLGY$43.784.5★
What buyers say about cerave gel moisturizer
What buyers praise and complain about, mined from review topics.What buyers love
“Lightweight moisturizer”
“Smooth and Soft”
“Great for sensitive skin—highly recommend”
“Seems to be a good moisturizer for my dry skin”
“Amazing quality”
“For the price”
“Absorbed well”
“I appreciate the light weight feel”
“Its completely fragrance-free”
“Great texture”
What buyers complain about
“Not very moisturizing”
“Allergic Reaction”
“There is no fragrance”
“Expensive”
“Not for Dry Skin”
“It goes on somewhat thick”
“Theyre much larger than I expected”
“Slightly greasy feeling”
“Didnt work well”
“But this does not absorb into my skin at all”
Top return reasons
Common questions
- Is cerave gel moisturizer profitable to sell on Amazon United States?
- The niche generates $1.9M/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the cerave gel moisturizer niche?
- 5 brands and 41 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cerave gel moisturizer?
- Top complaints mined from reviews: Moist/Dry, Allergies, Smell. The return rate is 0.9%.
- When does demand for cerave gel moisturizer peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 5.5× the quietest.
- What does it cost to enter the cerave gel moisturizer niche?
- Listings span $13.32–$43.81; the average listing price is $29.81 (sweet spot $15–$100). The average incumbent carries 3,579 reviews — the moat a new listing must climb.