Cerave Gel Moisturizer

Shoppers searched for this 663K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

663K

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

9.4%

Market size, estimated

$1.9Ma year

Peak month

June5.5× the quietest month

Top search term

prequel moisturizer149K searches a year

Listings sell for $29.81 on average, from $13.32 to $43.81. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $29.81 that is $60K to $75K a year per listing.

Average price

$29.81inside the $15 to $100 sweet spot

Price range

$13.32–$43.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

$60K–$75K

Returns

0.9%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #340 within Face Moisturizers. It carries 3,579 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#340in Face Moisturizers

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

3,579per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months