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Ceramide

Fail

The top 5 brands take 100% of clicks, so Ceramide is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$376K/yr266K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
76%top-5 click share · 3 brands · 54 sellers

Flapen Score

Ceramide against its category

The dotted line is the Beauty & Personal Care average. Past it, Ceramide is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ceramide market on Amazon at a glance

Shoppers on Amazon United States searched for Ceramide 266K times last year and spent an estimated $376K. All 3 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $376K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
8.5%
Market size, estimated
$376Ka year
Peak month
April2.8× the quietest month
Top search term
cetaphil serum72K searches a year

02 · Price

A sale here is worth $16.55.

Listings sell for $16.55 on average, from $3.76 to $21.65. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $16.55 that is $25K to $33K a year per listing.

Average price
$16.55inside the $15 to $100 sweet spot
Price range
$3.76–$21.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$25K–$33K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #295 within Face Moisturizers. It carries 4,157 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#295in Face Moisturizers
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
4,157per listing
Listings tracked
12

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
58 months

Products

Top Ceramide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 248%
  • Brand 32%

Demand

Ceramide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 2.8×

Search terms

Top Ceramide search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cetaphil serum72K/yr
  • ceramides43K/yr
  • cosrx ceramide skin barrier moisturizer29K/yr
  • cetaphil serum for face19K/yr
  • cetaphil face serum20K/yr
  • ceramide lotion11K/yr
  • cosrx skin barrier moisturizer10K/yr
  • cosrx the ceramide skin barrier moisturizer7K/yr
  • the ceramide skin barrier moisturizer7K/yr
  • cosrx ceramide moisturizer4K/yr

Reviews and returns

What reviews say buyers love and hate about Ceramide

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Moist/Dry”
11%of negative reviews mention “Allergies”
0.2%of orders come back
“Skin irritation”
A buyer, on “Allergies”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ceramide questions

Answered from the same tracked data.