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Ceramic Paddle Brush

Fail

The top 5 brands take 98% of clicks, so Ceramic Paddle Brush is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$54K/yr39K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
59%top-5 click share · 6 brands · 14 sellers

Flapen Score

Ceramic Paddle Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Ceramic Paddle Brush is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ceramic Paddle Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Ceramic Paddle Brush 39K times last year and spent an estimated $54K. The top 5 brands take 98% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
5.2%
Market size, estimated
$54Ka year
Peak month
December1.6× the quietest month
Top search term
moroccan oil brush7K searches a year

02 · Price

A sale here is worth $27.04.

Listings sell for $27.04 on average, from $7.79 to $119.21. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $27.04 that is $3K to $7K a year per listing.

Average price
$27.04inside the $15 to $100 sweet spot
Price range
$7.79–$119.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #925 within Hair Brushes. It carries 790 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#925in Hair Brushes
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
790per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
84 months

Products

Top Ceramic Paddle Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

14

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

0%

  • Brand 151%
  • Brand 234%
  • Brand 39%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Ceramic Paddle Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Ceramic Paddle Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moroccan oil brush7K/yr
  • fromm brush7K/yr
  • fromm hair brush6K/yr
  • moroccan oil hair brush5K/yr
  • ceramic paddle brush4K/yr
  • moroccanoil brush3K/yr
  • ceramic paddle brush for blow drying3K/yr
  • moroccan oil brushes2K/yr
  • moroccanoil hair brush2K/yr

Reviews and returns

What reviews say buyers love and hate about Ceramic Paddle Brush

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Brush Quality”
12%of negative reviews mention “Durability”
1.6%of orders come back
“Not durable”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Ceramic Paddle Brush questions

Answered from the same tracked data.