Is centella hyalu-cica water-fit sun serum profitable to sell on Amazon United States?

The niche generates $583K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Skip it (48/100).

How competitive is the centella hyalu-cica water-fit sun serum niche?

2 brands and 33 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in centella hyalu-cica water-fit sun serum?

Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.8%.

When does demand for centella hyalu-cica water-fit sun serum peak?

Demand peaks in Jan–Dec; the busiest month runs 4.3× the quietest.

What does it cost to enter the centella hyalu-cica water-fit sun serum niche?

Listings span $13.29–$37.47; the average listing price is $18.76 (sweet spot $15–$100). The average incumbent carries 7,751 reviews — the moat a new listing must climb.

centella hyalu-cica water-fit sun serum

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Great$13.29–$37.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.76

avg listing price — sweet spot $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$583K

$583K/yr · 428K searches

Growth

Okay+13.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,750.82

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, centella hyalu-cica water-fit sun serum is a $583K/yr Amazon United States market (428K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

centella hyalu-cica water-fit sun serum market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $469K–$563K; units × avg price
Conversion rate: 7.3%
Avg BSR: #235
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 122 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

SKIN100496%
CENTELLIAN 244%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — +13.5% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 4.3×

Open Trend

Top centella hyalu-cica water-fit sun serum search terms

centella moisturizer134K/yr +3.2%7.6% conv.
skin1004 madagascar centella hyalu-cica water-fit sun serum34K/yr +70.3%7.5% conv.
centella asiatica cream40K/yr +46.4%1.8% conv.
skin1004 hyalu-cica water-fit sun serum24K/yr +262.6%9.0% conv.
centella cream48K/yr -14.3%4.5% conv.
skin1004 moisturizer25K/yr -0.3%6.8% conv.
skin 1004 moisturizer18K/yr +2.5%7.2% conv.
centella hyalu cica11K/yr +20.7%4.2% conv.
skin1004 sun serum9K/yr +2.7%4.4% conv.
skin 1004 hyalu-cica sun serum11K/yr +45.6%7.4% conv.

All search terms

Top centella hyalu-cica water-fit sun serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml

SKIN1004$18.174.5★1,043 rev

SKIN1004 Centella Soothing Cream Face Moisturizer with Centella Asiatica Korean Centella Moisturizer Cream for Soothing & Skin Barrier Support Cica Gel Cream Korean Skin Care 2.53 fl.oz / 75ml

SKIN1004$13.294.6★9,855 rev

SKIN1004 Hyalu-Cica Moisture Cream Face Moisturizer with Hyaluronic Acid Centella Cream for Deep Hydration Lightweight Nourishing Gel Moisturizer for Face Korean Skin Care 2.53 fl oz / 75ml

SKIN1004$13.844.6★9,855 rev

SKIN1004 Madagascar Centella TECA Cream Face Moisturizer with 50X Centella TECA Technology for Post-Blemish Care & Moisture Barrier Facial Cream with TECA & PDRN Korean Skin Care 2.53 fl oz 75 ml

SKIN1004$17.564.6★9,855 rev

SKIN1004 Probio Cica Enrich Cream 1.69 fl.oz 50ml Korean Face Moisturiser Night Face Cream with Madagascar Centella Hydrating Moisturizer for Soothing and Strengthening the Skin Korean Skin Care

SKIN1004$17.204.6★9,855 rev

Newest

by launch date

SKIN1004 Madagascar Centella TECA Cream Face Moisturizer with 50X Centella TECA Technology for Post-Blemish Care & Moisture Barrier Facial Cream with TECA & PDRN Korean Skin Care 2.53 fl oz 75 ml

SKIN1004$17.569,855 rev

4mo ago

SKIN1004 - Madagascar Centella Hyalu-CICA Water-Fit Sun Serum 2-pack OTC

SKIN1004$37.471,043 rev

6mo ago

SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml

SKIN1004$18.171,043 rev

8mo ago

CENTELLIAN 24 Madeca Cream Time Reverse - Firming Face Moisturizer with TECA Centella Asiatica Skin Elasticity & Barrier Support Deep Hydration Anti-Aging Face Cream Korean Skincare 1.69 fl oz

CENTELLIAN 24$25.905,142 rev

1y ago

SKIN1004 Tea-Trica B5 Cream Face Moisturizer with Centella Asiatica & Panthenol B5 Gel Moisturizer for Soothing & Hydrating Cica Cream with Tea Tree & Centella Korean Skin Care 2.53 fl.oz / 75ml

SKIN1004$15.129,855 rev

3y ago

What buyers say about centella hyalu-cica water-fit sun serum

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry19%

“Nice Hydration”

Suitability Combination Skin12%

“Works well even on sensitive skin”

Quality-Overall12%

“Overall great product, nice texture and very moisturizing”

Soft Feel9%

“Soft and smooth”

Suitability Dry Skin5%

“I have sensitive and dry skin and this works for me”

Weight Light4%

“This cream is fantastic and lightweight”

Absorbency4%

“Absorbs great”

Value For Money3%

“Definitely worth the price”

Texture/Consistency-Overall3%

“Good texture”

Smell3%

“Love the smell”

What buyers complain about

Allergies11%

“itchy very easily”

Smell10%

“Smells funny”

Moist/Dry5%

“Not a moisturizer”

Skin Health5%

“Burned my skin”

Suitability Dry Skin4%

“Deff so dry skin”

Sensitivity-Overall4%

“Not for Sensitive Skin”

Functionality-Overall4%

“Didn't work for me”

Value For Money3%

“Not worth the price”

Symptom Reduction3%

“do not see drastic changes”

Oily/Greasy2%

“it is greasy”

Top return reasons

Advertised Vs Actual Product12%

Smell10%

Value For Money10%

Functionality-Overall9%

Moist/Dry7%

Oily/Greasy5%

Ingredients-Overall5%