Is centella asiatica profitable to sell on Amazon United States?

The niche generates $253K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (39/100).

How competitive is the centella asiatica niche?

7 brands and 39 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in centella asiatica?

Top complaints mined from reviews: Allergies, Smell, Functionality-Overall. The return rate is 0.9%.

When does demand for centella asiatica peak?

Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 8.4× the quietest.

What does it cost to enter the centella asiatica niche?

Listings span $9.06–$25.90; the average listing price is $14.76 (sweet spot $15–$100). The average incumbent carries 3,976 reviews — the moat a new listing must climb.

centella asiatica

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Good$14.76

avg listing price — sweet spot $15–$100

Price range

Good$9.06–$25.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$253K

$253K/yr · 432K searches

Review moat

Okay3,975.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, centella asiatica is a $253K/yr Amazon United States market (432K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 39/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

centella asiatica market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $221K–$295K; units × avg price
Conversion rate: 4.0%
Avg BSR: #552
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

SKIN100459%
Natural Systems Naturasys16%
CENTELLIAN 2410%
Carlyle7%
EXOPROXYL5%
FITO MEDIC'S2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 8.4×

Open Trend

Top centella asiatica products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

[Hudsons Pick] SKIN1004 Madagascar Centella Ampoule Korean Face Serum with Centella Asiatica for Hydrating & Moisturizing Soothing Facial Serum for Skin Balance Korean Skin Care 3.38 fl.oz 100ml

SKIN1004$15.544.7★9,046 rev

Centella Asiatica 500 mg 60 Capsules by Natural Systems - Gotu Kola Herb Moisturizer for Your Skin - Extract Also Beneficial for Calming Mind Tiredness

Natural Systems Naturasys$11.494.8★1,221 rev

[Hudsons Pick] SKIN1004 Madagascar Centella Ampoule Korean Face Serum with Centella Asiatica for Hydrating & Moisturizing Soothing Facial Serum for Skin Balance Korean Skin Care 1.85 fl.oz 55ml

SKIN1004$12.364.6★4,307 rev

CENTELLIAN 24 Madeca Cream Time Reverse - Firming Face Moisturizer with TECA Centella Asiatica Skin Elasticity & Barrier Support Deep Hydration Anti-Aging Face Cream Korean Skincare 1.69 fl oz

CENTELLIAN 24$25.904.6★5,142 rev

SKIN1004 Centella Travel Kit Korean Skin Care Set with Toner Moisturiser Serum Cleansing Oil & Cleanser Travel Size Set with Madagascar Centella Sensitive Skin Perfect for Travel Beauty & Gifts

SKIN1004$21.674.7★2,363 rev

Newest

by launch date

EXOPROXYL CICA EXOSOmethod 20 Serum Centella Asiatica Exosome with Niacinamide & 9 Peptides for Glass Skin Radiance Ampoule for Uneven Tone and Skin Texture Korean Skin Care (1.01 Fl Oz / 30ml)

EXOPROXYL$18.5248 rev

10mo ago

FITO MEDICS Lab | Gotu Kola | Centella Asiatica | 180 Capsules

FITO MEDIC'S$9.0623 rev

1y ago

Lucksun Centella Asiatica Cream for Sensitive Skin 85% Natural Moisturizer Intensive Hydration & Repair 50g

Lucksun$9.486 rev

1y ago

CENTELLIAN 24 Madeca Cream Time Reverse - Firming Face Moisturizer with TECA Centella Asiatica Skin Elasticity & Barrier Support Deep Hydration Anti-Aging Face Cream Korean Skincare 1.69 fl oz

CENTELLIAN 24$25.905,142 rev

1y ago

SKIN1004 Probio Cica Intensive Ampoule Centella Serum for Face with Ceramide Facial Serum for Nourishing & Soothing Centella Ampoule for Skin Barrier Support Korean Skin Care 1.69fl.oz / 50ml

SKIN1004$14.934,121 rev

3y ago

What buyers say about centella asiatica

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry17%

“Good Moisturizer”

Suitability Combination Skin14%

“Works well even on sensitive skin”

Quality-Overall13%

“the capsules feel consistent in quality”

Soft Feel9%

“Soft and smooth”

Suitability Dry Skin6%

“great for dry skin”

Brightness/Shine/Glow4%

“gives it a natural glow”

Value For Money4%

“reasonably priced”

Absorbency3%

“Absorbs great”

Smell3%

“It has a light scent”

Allergies3%

“Helps with acne”

What buyers complain about

Allergies9%

“Allergic”

Smell8%

“Smells weird”

Functionality-Overall7%

“Not effective”

Moist/Dry6%

“not moisturizing at all”

Skin Health5%

“Not for me burned my skin”

Suitability Dry Skin5%

“I have very dry skin”

Symptom Reduction4%

“No noticeable improvement”

Adhesion/Stickiness3%

“The jar is sticky”

Value For Money3%

“Not worth the price”

Sensitivity-Overall2%

“I have sensitive”

Top return reasons

Functionality-Overall12%

Value For Money10%

Advertised Vs Actual Product10%

Smell10%

Moist/Dry6%

Skin Health5%

Size-Overall5%

Suitability Combination Skin4%

Texture/Consistency-Overall3%

Product Condition3%

Common questions

Is centella asiatica profitable to sell on Amazon United States?: The niche generates $253K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (39/100).
How competitive is the centella asiatica niche?: 7 brands and 39 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in centella asiatica?: Top complaints mined from reviews: Allergies, Smell, Functionality-Overall. The return rate is 0.9%.
When does demand for centella asiatica peak?: Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 8.4× the quietest.
What does it cost to enter the centella asiatica niche?: Listings span $9.06–$25.90; the average listing price is $14.76 (sweet spot $15–$100). The average incumbent carries 3,976 reviews — the moat a new listing must climb.

centella asiatica

centella asiatica market data

Competition & brand share

Demand & seasonality

Top centella asiatica products on Amazon

Top sellers

Newest

Trending

What buyers say about centella asiatica

What buyers love

What buyers complain about

Top return reasons

Common questions

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