Caviar Hair Mask

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -57.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

9K

Growth, 90 days vs prior 90

-57.8%

Conversion, latest week

12.4%

Market size, estimated

$38Ka year

Top search term

caviar bloom korean hair mask6K searches a year

Listings sell for $33.09 on average, from $30.71 to $36.02. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $33.09 that is $3K to $8K a year per listing.

Average price

$33.09inside the $15 to $100 sweet spot

Price range

$30.71–$36.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

1.7%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #1,303 within Hair Masks. It carries 25 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

9.2%

Average rank

#1,303in Hair Masks

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

25per listing

Listings tracked

5

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months