Is caudalie hand cream profitable to sell on Amazon United States?

The niche generates $200K/yr across 15 tracked products. 90-day search growth is -37.1%. Flapen's verdict: Skip it (36/100).

How competitive is the caudalie hand cream niche?

3 brands and 33 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in caudalie hand cream?

Top complaints mined from reviews: Smell, Functionality-Overall, Moist/Dry. The return rate is 0.7%.

When does demand for caudalie hand cream peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the caudalie hand cream niche?

Listings span $5.39–$23.07; the average listing price is $11.61 (sweet spot $15–$100). The average incumbent carries 6,218 reviews — the moat a new listing must climb.

caudalie hand cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.61

avg listing price — sweet spot $15–$100

Price range

Okay$5.39–$23.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$200K

$200K/yr · 242K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,217.93

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-37.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, caudalie hand cream is a $200K/yr Amazon United States market (242K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 36/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

caudalie hand cream market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $174K–$232K; units × avg price
Conversion rate: 7.1%
Avg BSR: #299
Page quality: 0%
Prime: 93%
Sponsored: 80%
Out of stock: 4.8%
Avg brand age: 78 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Vaseline78%
Caudalie20%
Onyx Professional2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.1% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top caudalie hand cream search terms

vaseline hand cream73K/yr -42.0%5.5% conv.
caudalie hand cream41K/yr -42.2%10.3% conv.
vaseline hand lotion32K/yr -35.5%5.6% conv.
hand and nail cream18K/yr -12.2%3.1% conv.
vaseline hand and nail lotion12K/yr -51.0%11.7% conv.
vaseline healthy hands stronger nails10K/yr -44.4%7.3% conv.
hand and cuticle cream7K/yr -14.6%2.1% conv.
caudalie hand and nail cream8K/yr -29.1%11.4% conv.
vaseline hydra healthy hand lotion8K/yr -39.9%9.5% conv.
hand and nail lotion7K/yr -22.1%6.9% conv.

All search terms

Top caudalie hand cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vaseline Hand Cream 2-Pack Healthy Hands Stronger Nails with Keratin 10X Stronger Nails in 2 Weeks 3.4 Oz Ea

Vaseline$7.834.4★2,097 rev

Caudalie Vinotherapist Hand and Nail Cream with Shea Butter and Grapeseed Oil Vegan and Dermatologically Tested - 75 mL

Caudalie$15.104.6★1,183 rev

Vaseline Lotion Healthy Hands Stronger Nails with Keratin 3-Pack Intensive Care Hand Lotion with Petroleum Jelly 3.4 Oz Ea

Vaseline$17.824.6★2,819 rev

Vaseline Intensive Care Healthy Hand Stronger Nails Lotion 3.4 Fl Ounce (Pack of 3)

Vaseline$15.504.5★723 rev

Vaseline Hand Cream 2-Pack Hydra Replenish Crme with Hyaluronic Acid Niacinamide & Cocoa Butter for Soft Skin + Cocoa Butter Lip Therapy Tube with Petroleum Jelly

Vaseline$13.724.8★121 rev

Newest

by launch date

Vaseline Intensive Care Lotion Bundle Advanced Repair Unscented Formula and Nourishing Moisture Hand and Body for Extremely Dry Skin 2 OZ Ea (2 Piece Set)

Vaseline$7.98248 rev

1y ago

Vaseline Hand Cream 2-Pack Hydra Replenish Crme with Hyaluronic Acid Niacinamide & Cocoa Butter for Soft Skin + Cocoa Butter Lip Therapy Tube with Petroleum Jelly

Vaseline$13.72121 rev

1y ago

Vaseline Pro VitaB3 Serum Burst Lotion Supple & Soft Healthy Hydrated Skin Lightweight 10x Antioxidant Power of Vitamin C with Vitamin B3 Hyaluronic Acid & Peptides 7.5 fl oz

Vaseline$6.18978 rev

2y ago

Vaseline All Purpose Cream Cocoa Glow with Pure Cocoa Butter 4-Pack 1.41 FL Oz Each 4 Tubes

Vaseline$5.391,428 rev

2y ago

Vaseline Hand Cream Dry Hands Rescue 2-Pack Clinical Care Formula Fragrance-Free 5.1 Oz Ea + Lip Therapy Original Moisturizer for Lips 0.16 Oz

Vaseline$16.56761 rev

3y ago

What buyers say about caudalie hand cream

What buyers praise and complain about, mined from review topics.

What buyers love

Smell21%

“Nice smell”

Moist/Dry13%

“Very moisturizing”

Quality-Overall10%

“Amazing price and quality the lotion last a long time perfect for your hand”

Soft Feel9%

“Keeps your skin soft”

Value For Money6%

“Good value for the money”

Efficiency4%

“Does the job”

Advertised Vs Actual Product3%

“As advertised”

Absorbency2%

“Absorbs well”

Durability2%

“Have used for years”

Size-Overall2%

“The size is convenient for your purse or for travel”

What buyers complain about

Smell15%

“Awful smell”

Functionality-Overall11%

“This doesnt work as described”

Moist/Dry7%

“Makes my skin dry”

Hard Feel5%

“Hard as nails”

Value For Money5%

“Too expensive”

Thickness4%

“It's very thick”

Suitability Dry Skin3%

“Not for dry skin”

Symptom Reduction3%

“I see no improvement on my nails”

Strength3%

“not strength”

Size-Overall3%

“jar was smaller than expected”

Top return reasons

Smell35%

Functionality-Overall16%

Advertised Vs Actual Product10%

Size-Overall6%

Moist/Dry4%

Leak-Proof3%

Product Condition3%