caudalie face wash
Worth a lookShows searches that convert (12.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.90avg listing price — sweet spot $15–$100
Price range
Great$14.41–$39.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Good584avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$175K$175K/yr · 53K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, caudalie face wash is a $175K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
caudalie face wash market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $161K–$215K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #364
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 85 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Caudalie100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.3% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.5×
Top caudalie face wash search terms
- caudalie face wash32K/yr
- caudalie cleanser12K/yr
- caudalie vinoclean6K/yr
- caudalie foaming cleanser3K/yr
Top caudalie face wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caudalie Vinoclean Gentle Instant Foaming Facial Cleanser - 150 mL
Caudalie$28.704.5★1,528 rev
Caudalie Vinopure Pore Purifying Salicylic Acid Gel Cleanser - 150 mL
Caudalie$28.734.4★114 rev
Caudalie Vinopure Pore Purifying Salicylic Acid Gel Cleanser - 150 mL
Caudalie$27.194.6★1,134 rev
Caudalie Vinoclean Gentle Cleansing Almond Milk - 200 mL
Caudalie$28.754.5★396 rev
Caudalie Vinopure Pore Purifying Salicylic Acid Gel Cleanser - 75 mL
Caudalie$14.414.4★114 rev
Newest
by launch dateCaudalie Vinopure Pore Purifying Salicylic Acid Gel Cleanser - 150 mL
Caudalie$28.73114 rev
Caudalie Vinopure Pore Purifying Salicylic Acid Gel Cleanser - 75 mL
Caudalie$14.41114 rev
Caudalie Vinopure Pore Purifying Salicylic Acid Gel Cleanser - 385 mL
Caudalie$39.14114 rev
Caudalie VinoHydra Moisturizing Cleansing Gel with Hyaluronic Acid - 150 mL
Caudalie$28.72141 rev
Caudalie Vinoperfect Instant Brightening Daily AHA Micropeel - 100 mL
Caudalie$28.18113 rev
Trending
90-day click momentumCaudalie Vinopure Pore Purifying Salicylic Acid Gel Cleanser - 150 mL
Caudalie$28.734.4★
Caudalie Vinopure Pore Purifying Salicylic Acid Gel Cleanser - 75 mL
Caudalie$14.414.4★
Caudalie Vinopure Pore Purifying Salicylic Acid Gel Cleanser - 385 mL
Caudalie$39.144.4★
Caudalie Vinoclean Gentle Instant Foaming Facial Cleanser - 150 mL
Caudalie$28.704.5★
Caudalie Vinoclean Gentle Instant Foaming Facial Cleanser - 50 mL
Caudalie$14.554.5★
What buyers say about caudalie face wash
What buyers praise and complain about, mined from review topics.What buyers love
“It cleans very well”
“Gentle skin”
“It has a gentle and mild scent”
“Cleans well”
“Its great for sensitive skin”
“Super hydrating”
“not too dry”
“Overall it feels like a high quality cleanser”
“The cleanser lathers up nicely”
“So easy”
What buyers complain about
“not worth price point”
“I do not feel like it has moisturizing effects on my skin”
“Came used with dirt marks on it with no seal and no cap”
“unfortunately i didn't read that they hada waterproof remover so i got that”
“Sharp scent”
“I do not feel like it has moisturizing effects on my skin”
“forms not a super thick foam/lather”
“It didn't work for me”
“Sadly, it does not live up to its claims”
“forms not a super thick foam/lather”
Top return reasons
Common questions
- Is caudalie face wash profitable to sell on Amazon United States?
- The niche generates $175K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the caudalie face wash niche?
- 1 brands and 2 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in caudalie face wash?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Product Condition. The return rate is 1.4%.
- When does demand for caudalie face wash peak?
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- What does it cost to enter the caudalie face wash niche?
- Listings span $14.41–$39.14; the average listing price is $26.90 (sweet spot $15–$100). The average incumbent carries 584 reviews — the moat a new listing must climb.