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Caudalie

Maybe

Products sell for $43.44 on average, inside the sweet spot. But the top 5 products take 100% of clicks, so Caudalie is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$1.4M/yr333K searches / yr
90-day growth
+50.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 9 sellers

Flapen Score

Caudalie against its category

The dotted line is the Beauty & Personal Care average. Past it, Caudalie is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caudalie market on Amazon at a glance

Shoppers on Amazon United States searched for Caudalie 333K times last year and spent an estimated $1.4M. All 2 brands take every click. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +50.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
333K
Growth, 90 days vs prior 90
+50.7%
Conversion, latest week
10.0%
Market size, estimated
$1.4Ma year
Peak month
October1.8× the quietest month
Top search term
alastin skincare tinted sunscreen133K searches a year

02 · Price

A sale here is worth $43.44.

Listings sell for $43.44 on average, from $23.38 to $73.97. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $43.44 that is $130K to $174K a year per listing.

Average price
$43.44inside the $15 to $100 sweet spot
Price range
$23.38–$73.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$130K–$174K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #109 within Sunscreens & Tanning Products. It carries 13,645 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#109in Sunscreens & Tanning Products
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
13,645per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Caudalie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 241%
  • Open — no brand owns it (0%)

Demand

Caudalie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Caudalie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alastin skincare tinted sunscreen133K/yr
  • eltamd uv clear tinted spf 4632K/yr
  • alastin tinted sunscreen23K/yr
  • alastin sunscreen22K/yr
  • elastin tinted sunscreen11K/yr
  • elta md uv daily spf 409K/yr
  • sunbetter tone smart spf 75 sunscreen lotion13K/yr
  • elta md uv clear tinted11K/yr
  • skinbetter sunscreen9K/yr
  • eltamd uv clear tinted broad-spectrum spf 468K/yr

Reviews and returns

What reviews say buyers love and hate about Caudalie

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Suitability Combination Skin”
15%of negative reviews mention “Value For Money”
1.1%of orders come back
“expensive”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Caudalie questions

Answered from the same tracked data.