Is catrina makeup profitable to sell on Amazon United States?

The niche generates $0/yr across 5 tracked products. 90-day search growth is +26.0%. Flapen's verdict: Skip it (25/100).

How competitive is the catrina makeup niche?

5 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in catrina makeup?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Ease Of Application, Quality-Overall. The return rate is 5.6% — above our launch gate.

When does demand for catrina makeup peak?

Demand peaks in Oct–Nov; the busiest month runs 266.6× the quietest.

What does it cost to enter the catrina makeup niche?

Listings span $6.37–$11.33; the average listing price is $8.92 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.

catrina makeup

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great278

avg incumbent reviews — the moat a new listing must climb

Growth

Good+26.0%

90-day search growth — must beat 0% to launch

Avg price

Okay$8.92

avg listing price — sweet spot $15–$100

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Market size

Bad$0

$0/yr · 44K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$6.37–$11.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, catrina makeup is a $0/yr Amazon United States market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 25/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

catrina makeup market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $11K–$13K; units × avg price
Conversion rate: 0.0%
Avg BSR: #4,443
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 10.1%
Avg brand age: 44 months
Avg seller age: 317 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

TATUWST33%
Topfunyy28%
LEOARS17%
ChurlChurl12%
BPNHNA10%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +26.0% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 266.6×

Open Trend

Top catrina makeup search terms

catrina makeup kit26K/yr +25.1%0.6% conv.
catrina makeup14K/yr +14.5%0.0% conv.
maquillaje de catrina4K/yr +175.0%0.0% conv.

All search terms

Top catrina makeup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

18 Pack Day of the Dead Face Tattoos Sugar Skull Catrina Makeup Kit Halloween Mask Temporary Tattoo Stickers Skeleton Paint Dia de los Muertos Decorations Accessories Favors & Costumes

TATUWST$8.704.2★201 rev

Halloween Face Jewels Temporary Tattoos 4 Pack Day of the Death Rhinestone Skull Face Gems Crystal Eye Glitter Stickers for Halloween Makeup Cosplay & Horror Party Supplies (4 PCS)

Topfunyy$9.574.0★12 rev

4-Pack Day Of The Death Face Gems Halloween Temporary Face Tattoos Rhinestone Face Jewels Stickers

LEOARS$11.334.4★103 rev

Day of the Dead Face Tattoos 10 Pack Halloween Temporary Face Tattoos Sugar Skull Face Tattoo for Adult Halloween Party

ChurlChurl$8.613.8★41 rev

4 Pack Day of the Dead Sugar Skull Face Temporary Tattoo Halloween Makeup Tattoo Stickers for Halloween Masquerade Party(Floral Red Roses Black and Floral Skeleton)

BPNHNA$6.374.1★1,033 rev

Newest

by launch date

Halloween Face Jewels Temporary Tattoos 4 Pack Day of the Death Rhinestone Skull Face Gems Crystal Eye Glitter Stickers for Halloween Makeup Cosplay & Horror Party Supplies (4 PCS)

Topfunyy$9.5712 rev

12mo ago

Day of the Dead Face Tattoos 10 Pack Halloween Temporary Face Tattoos Sugar Skull Face Tattoo for Adult Halloween Party

ChurlChurl$8.6141 rev

2y ago

4-Pack Day Of The Death Face Gems Halloween Temporary Face Tattoos Rhinestone Face Jewels Stickers

LEOARS$11.33103 rev

3y ago

18 Pack Day of the Dead Face Tattoos Sugar Skull Catrina Makeup Kit Halloween Mask Temporary Tattoo Stickers Skeleton Paint Dia de los Muertos Decorations Accessories Favors & Costumes

TATUWST$8.70201 rev

4y ago

4 Pack Day of the Dead Sugar Skull Face Temporary Tattoo Halloween Makeup Tattoo Stickers for Halloween Masquerade Party(Floral Red Roses Black and Floral Skeleton)

BPNHNA$6.371,033 rev

7y ago

What buyers say about catrina makeup

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use39%

“Was very easy”

Quality-Overall25%

“Excellent product”

Shape/Style8%

“shapes Im very happy with this purchase”

Color8%

“Perfect Many different styles colors”

What buyers complain about

Instructions/User Manual/Troubleshooting17%

“Doesn't come with instructions”

Ease Of Application17%

“Very hard to apply as well”

Quality-Overall17%

“They are not quality and extremely cheap”

Sensitivity-Overall11%

“Sensitive skin I do not recommend”

Allergies11%

“I was really excited to use these tattoos for a Dia del Los Muertos party, I placed the eye tattoos and not even 10 minutes into having them on, the area around my eye started itching, and swelled up”

Top return reasons

Advertised Vs Actual Product25%

Paint Quality17%

Design-Overall17%

Adhesion/Stickiness17%

Stain Resistance17%

Quality-Overall8%

Common questions

Is catrina makeup profitable to sell on Amazon United States?: The niche generates $0/yr across 5 tracked products. 90-day search growth is +26.0%. Flapen's verdict: Skip it (25/100).
How competitive is the catrina makeup niche?: 5 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in catrina makeup?: Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Ease Of Application, Quality-Overall. The return rate is 5.6% — above our launch gate.
When does demand for catrina makeup peak?: Demand peaks in Oct–Nov; the busiest month runs 266.6× the quietest.
What does it cost to enter the catrina makeup niche?: Listings span $6.37–$11.33; the average listing price is $8.92 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.