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Castor Oil Shampoo

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -4.7% this quarter, so Castor Oil Shampoo is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$134K/yr90K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
51%top-5 click share · 13 brands · 637 sellers

Flapen Score

Castor Oil Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Castor Oil Shampoo is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Castor Oil Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Castor Oil Shampoo 90K times last year and spent an estimated $134K. The top 5 brands take 78% of clicks. Demand peaks in Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
8.5%
Market size, estimated
$134Ka year
Peak month
September2.8× the quietest month
Top search term
castor oil shampoo59K searches a year

02 · Price

A sale here is worth $17.59.

Listings sell for $17.59 on average, from $6.90 to $28.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $17.59 that is $2K to $4K a year per listing.

Average price
$17.59inside the $15 to $100 sweet spot
Price range
$6.90–$28.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #995 within Shampoo & Conditioner Sets. It carries 7,938 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#995in Shampoo & Conditioner Sets
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
7,938per listing
Listings tracked
25

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Castor Oil Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

637

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

15%

  • Brand 139%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (7 brands, 15%)

Demand

Castor Oil Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.8×

Search terms

Top Castor Oil Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • castor oil shampoo59K/yr
  • first botany shampoo5K/yr
  • castor oil shampoo for hair growth8K/yr
  • first botany5K/yr
  • castor shampoo5K/yr
  • shampoo castor oil4K/yr
  • first botany shampoo and conditioner4K/yr

Reviews and returns

What reviews say buyers love and hate about Castor Oil Shampoo

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
0.8%of orders come back
“The smell is disgusting”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Castor Oil Shampoo questions

Answered from the same tracked data.