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Castor Oil for Eyes

Fail

Shoppers spend an estimated $65K a year here, so Castor Oil for Eyes is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$65K/yr46K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
56%top-5 click share · 17 brands · 608 sellers

Flapen Score

Castor Oil for Eyes against its category

The dotted line is the Beauty & Personal Care average. Past it, Castor Oil for Eyes is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Castor Oil for Eyes market on Amazon at a glance

Shoppers on Amazon United States searched for Castor Oil for Eyes 46K times last year and spent an estimated $65K. The top 5 brands take 59% of clicks. Demand peaks in Apr. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
14.4%
Market size, estimated
$65Ka year
Peak month
April2.5× the quietest month
Top search term
castor oil for eyes12K searches a year

02 · Price

A sale here is worth $9.99.

Listings sell for $9.99 on average, from $3.62 to $20.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $9.99 that is $999 to $2K a year per listing.

Average price
$9.99under the $15 to $100 sweet spot
Price range
$3.62–$20.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$999–$2K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #133 within Hair Treatment Oils. It carries 14,992 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#133in Hair Treatment Oils
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
14,992per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Castor Oil for Eyes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

608

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

35%

  • Brand 127%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Castor Oil for Eyes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 2.5×

Search terms

Top Castor Oil for Eyes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • castor oil for eyes12K/yr
  • travel size castor oil4K/yr
  • castor oil travel size4K/yr
  • castor oil small bottle3K/yr
  • castor oil drops3K/yr
  • castor oil for nails5K/yr
  • small castor oil3K/yr
  • travel castor oil3K/yr
  • castor oil dropper3K/yr
  • mini castor oil2K/yr

Reviews and returns

What reviews say buyers love and hate about Castor Oil for Eyes

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Smell”
0.6%of orders come back
“Weird smell”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Castor Oil for Eyes questions

Answered from the same tracked data.