Is castor oil for eyelashes and eyebrows profitable to sell on Amazon United States?

The niche generates $433K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Skip it (41/100).

How competitive is the castor oil for eyelashes and eyebrows niche?

7 brands and 25 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in castor oil for eyelashes and eyebrows?

Top complaints mined from reviews: Eyelash Quality, Allergies, Oily/Greasy. The return rate is 0.5%.

When does demand for castor oil for eyelashes and eyebrows peak?

Demand peaks in Sep; the busiest month runs 3.7× the quietest.

What does it cost to enter the castor oil for eyelashes and eyebrows niche?

Listings span $6.90–$15.74; the average listing price is $11.10 (sweet spot $15–$100). The average incumbent carries 17,058 reviews — the moat a new listing must climb.

castor oil for eyelashes and eyebrows

Skip it

Prices mostly outside the sweet spot ($6.90–$15.74) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Market size

Good$433K

$433K/yr · 424K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.10

avg listing price — sweet spot $15–$100

Review moat

Bad17,058.3

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-23.3%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Price range

Bad$6.90–$15.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, castor oil for eyelashes and eyebrows is a $433K/yr Amazon United States market (424K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

castor oil for eyelashes and eyebrows market data

Units sold / yr: 40K–50K; avg 4,000–5,000/product
Revenue / yr: $444K–$555K; units × avg price
Conversion rate: 9.2%
Avg BSR: #52
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Live Fraiche30%
Kate Blanc Cosmetics25%
Pure Body Naturals18%
UpNature13%
Cliganic8%
Sky Organics4%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 3.7×

Open Trend

Top castor oil for eyelashes and eyebrows search terms

castor oil for eyelashes134K/yr -46.6%12.0% conv.
castor oil eyelash serum39K/yr -5.0%12.1% conv.
castor oil for eyebrows40K/yr -15.0%10.9% conv.
castor oil lash serum29K/yr -18.4%10.8% conv.
castor oil for lashes24K/yr -6.9%11.1% conv.
lash oil21K/yr -7.4%5.6% conv.
castor oil eyebrows17K/yr -17.7%12.2% conv.
castor oil lashes14K/yr -2.7%9.7% conv.
eyelash oil13K/yr -2.0%6.6% conv.
aceite de ricino para pestaas13K/yr -23.7%3.2% conv.

All search terms

Top castor oil for eyelashes and eyebrows products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kate Blanc Cosmetics Castor Oil Organic for Hair Lashes Face Skin (2oz) 100% Pure Cold Pressed Hexane Free Hair Oil. Lash Serum for Thicker-Looking Eyelashes & Eyebrows

Kate Blanc Cosmetics$8.684.5★118,169 rev

Pure Body Naturals Castor Oil for Eyelashes and Eyebrows - Nourishing Brow & Lash Growth Serum - Castor Oil Organic Cold Pressed Hexane Free - 2 Pre-Filled Applicators (10 ml each)

Pure Body Naturals$10.064.3★15,279 rev

USDA Organic Castor Oil Lash Serum - Premium All Natural Cold Pressed Castor Oil Eyelash Growth Serum with Mascara Tube - Eyelash Treatment and Conditioner - For Thicker and Fuller Lashes

Live Fraiche$13.554.3★12,089 rev

Live Fraiche Organic Castor Oil Lash Serum for Hair Growth Eyebrow Eyelash Growth Serum 100% Pure Cold Pressed Hexane Free (2oz Glass Bottle + FILLED Mascara Tube)

Live Fraiche$15.744.4★9,159 rev

UpNature Lash Serum for Eyelash Growth - 100% USDA Organic Castor Oil for Eyelashes and Eyebrows Hexane Free (2oz Glass Bottle)

UpNature$8.504.7★1,966 rev

Newest

by launch date

Cliganic Organic Castor Oil Eyelash Serum Refillable Wand 100% Pure Unrefined Cold-Pressed Oil for Fuller-Looking Lashes & Brows Nourishes Strengthens & Conditions

Cliganic$10.00162 rev

2mo ago

Pure Body Naturals Castor Oil for Eyelashes and Eyebrows - Nourishing Brow & Lash Growth Serum - Castor Oil Organic Cold Pressed Hexane Free - 2 Pre-Filled Applicators (10 ml each)

Pure Body Naturals$10.0615,279 rev

7mo ago

UpNature Lash Serum for Eyelash Growth - 100% USDA Organic Castor Oil for Eyelashes and Eyebrows Hexane Free (2oz Glass Bottle)

UpNature$8.501,966 rev

1y ago

BodyJ4You Organic Castor Oil for Hair Growth: Natural Eyelashes Serum for Lashes and Eyebrows - Glass Bottle 1 Fl Oz

BodyJ4You$6.901,026 rev

2y ago

Sky Organics - Organic Lash & Brow & Applicator - Eyelash Serum - Castor Oil Organic - Moringa Vitamin E - Lashes Eyebrows - Self Care Beauty - Gifts for Women - .4 fl oz 12mL with ebook

Sky Organics$15.60173 rev

2y ago

What buyers say about castor oil for eyelashes and eyebrows

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“the oil quality seems good”

Eyelash Quality16%

“My Favorite Lash Serum for 3+ years”

Ease Of Use5%

“Easy to use”

Moist/Dry4%

“very moisturizing”

Ease Of Application4%

“Easy to apply”

Advertised Vs Actual Product4%

“As advertised”

Suitability Combination Skin4%

“it really helps improve my skin”

Hair Growth4%

“Very good for hair growth”

Oily/Greasy4%

“oil feels good without being greasy”

Value For Money4%

“Worth the money”

What buyers complain about

Eyelash Quality14%

“broken after eyelash extensions”

Allergies11%

“Allergic reaction”

Oily/Greasy10%

“It is very oily”

Thickness6%

“Thick”

Functionality-Overall6%

“The dropper does not consistently work”

Leak-Proof5%

“it leaks”

Value For Money2%

“its overpriced”

Smell2%

“almost moldy smell”

Ease Of Cleaning2%

“Very messy”

Symptom Reduction2%

“No improvement”

Top return reasons

Leak-Proof24%

Functionality-Overall10%

Advertised Vs Actual Product8%

Oily/Greasy8%

Defective Material/Parts7%

Size-Overall5%

Value For Money5%

Smell4%

Product Condition4%

Adhesion/Stickiness3%

Common questions

Is castor oil for eyelashes and eyebrows profitable to sell on Amazon United States?: The niche generates $433K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Skip it (41/100).
How competitive is the castor oil for eyelashes and eyebrows niche?: 7 brands and 25 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in castor oil for eyelashes and eyebrows?: Top complaints mined from reviews: Eyelash Quality, Allergies, Oily/Greasy. The return rate is 0.5%.
When does demand for castor oil for eyelashes and eyebrows peak?: Demand peaks in Sep; the busiest month runs 3.7× the quietest.
What does it cost to enter the castor oil for eyelashes and eyebrows niche?: Listings span $6.90–$15.74; the average listing price is $11.10 (sweet spot $15–$100). The average incumbent carries 17,058 reviews — the moat a new listing must climb.