Castor Oil for Eyelashes and Eyebrows
FailPrices span $6.90–$15.74, mostly outside the sweet spot, so Castor Oil for Eyelashes and Eyebrows is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $433K/yr424K searches / yr
- 90-day growth
- -23.3%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 25 sellers
Flapen Score
Castor Oil for Eyelashes and Eyebrows against its category
The dotted line is the Beauty & Personal Care average. Past it, Castor Oil for Eyelashes and Eyebrows is stronger. Inside it, weaker.
Market
The Castor Oil for Eyelashes and Eyebrows market on Amazon at a glance
Shoppers on Amazon United States searched for Castor Oil for Eyelashes and Eyebrows 424K times last year and spent an estimated $433K. The top 5 brands take 93% of clicks. Demand peaks in Sep. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $433K a year.
- Searches, last 12 months
- 424K
- Growth, 90 days vs prior 90
- -23.3%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $433Ka year
- Peak month
- September3.7× the quietest month
- Top search term
- castor oil for eyelashes134K searches a year
02 · Price
A sale here is worth $11.10.
Listings sell for $11.10 on average, from $6.90 to $15.74. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $11.10 that is $44K to $56K a year per listing.
- Average price
- $11.10under the $15 to $100 sweet spot
- Price range
- $6.90–$15.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $44K–$56K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Hair Treatment Oils. It carries 17,058 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #52in Hair Treatment Oils
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 17,058per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Castor Oil for Eyelashes and Eyebrows products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
25
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
3%
- Brand 130%
- Brand 225%
- Brand 318%
- Brand 413%
- Brand 58%
- Brand 64%
- Open — no brand owns it (1 brand, 3%)
Demand
Castor Oil for Eyelashes and Eyebrows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 3.7×
Search terms
Top Castor Oil for Eyelashes and Eyebrows search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- castor oil for eyelashes134K/yr
- castor oil eyelash serum39K/yr
- castor oil for eyebrows40K/yr
- castor oil lash serum29K/yr
- castor oil for lashes24K/yr
- lash oil21K/yr
- castor oil eyebrows17K/yr
- castor oil lashes14K/yr
- eyelash oil13K/yr
- aceite de ricino para pestaas13K/yr
Reviews and returns
What reviews say buyers love and hate about Castor Oil for Eyelashes and Eyebrows
We read the reviews and the return reasons for every product selling here.
“broken after eyelash extensions”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Castor Oil for Eyelashes and Eyebrows questions
Answered from the same tracked data.