Castile Soap Liquid Unscented

Shoppers searched for this 6.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.3M a year.

Searches, last 12 months

6.5M

Growth, 90 days vs prior 90

+24.5%

Conversion, latest week

9.0%

Market size, estimated

$12.3Ma year

Peak month

July9.5× the quietest month

Top search term

dr bronners pure castile soap1.9M searches a year

Listings sell for $21.03 on average, from $9.18 to $64.76. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $21.03 that is $315K to $421K a year per listing.

Average price

$21.03inside the $15 to $100 sweet spot

Price range

$9.18–$64.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

15,000–20,000

Revenue per listing a year

$315K–$421K

Returns

0.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #183 within Cleansers. It carries 16,067 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#183in Cleansers

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

16,067per listing

Listings tracked

36

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

70 months