Is cashmere perfume profitable to sell on Amazon United States?

The niche generates $2.1M/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the cashmere perfume niche?

5 brands and 41 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cashmere perfume?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.

When does demand for cashmere perfume peak?

Demand peaks in Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the cashmere perfume niche?

Listings span $12.52–$208.87; the average listing price is $56.00 (sweet spot $15–$100). The average incumbent carries 2,312 reviews — the moat a new listing must climb.

cashmere perfume

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Incredible$2.1M

$2.1M/yr · 684K searches

Avg price

Great$56.00

avg listing price — sweet spot $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+16.1%

90-day search growth — must beat 0% to launch

Price range

Okay$12.52–$208.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,312

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, cashmere perfume is a $2.1M/yr Amazon United States market (684K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

cashmere perfume market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: $1.7M–$2.2M; units × avg price
Conversion rate: 5.4%
Avg BSR: #1,227
Page quality: 0%
Prime: 83%
Sponsored: 83%
Out of stock: 12.3%
Avg brand age: 52 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Donna Karan Cashmere Mist91%
Bath & Body Works4%
Perfect Scents2%
eos2%
Chopard1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.5×

Open Trend

Top cashmere perfume search terms

donna karan cashmere mist187K/yr +51.9%7.2% conv.
cashmere mist72K/yr +96.8%6.4% conv.
donna karan90K/yr +1.9%2.1% conv.
snowflakes and cashmere bath and body works78K/yr -21.3%1.1% conv.
donna karen cashmere mist30K/yr +34.4%7.0% conv.
donna karan perfume24K/yr +40.4%2.3% conv.
cashmere perfume37K/yr -17.9%1.8% conv.
donna karen21K/yr +19.1%3.6% conv.
cashmere mist perfume29K/yr -38.5%5.4% conv.
chopard13K/yr +8.4%0.0% conv.

All search terms

Top cashmere perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Donna Karan Cashmere Mist Discovery Duo Set For Women - Eau de Parfum Mini Spray 0.5 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.7 Oz.

Donna Karan Cashmere Mist$34.144.4★2,028 rev

Donna Karan Cashmere Mist Discovery Mini Duo Set For Women - Eau de Parfum Mini Spray 0.25 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.0 Oz.

Donna Karan Cashmere Mist$22.484.4★2,028 rev

Donna Karan Cashmere Mist Anti-Perspirant Deodorant Stick for Women 1.7 Oz.

Donna Karan Cashmere Mist$29.904.5★5,176 rev

Donna Karan Cashmere Mist For Women. Eau De Parfum Spray 3.4-Ounces

Donna Karan Cashmere Mist$116.494.5★5,635 rev

Donna Karan Cashmere Mist Luxury Eau de Toilette Set For Women - Mini Spray 0.5 Fl. Oz. & Purse Spray Travel Spray 0.5 Fl. Oz.

Donna Karan Cashmere Mist$34.164.5★1,264 rev

Newest

by launch date

Donna Karan Cashmere Mist Eau de Parfum Everything 3 Piece Gift Set For Women - Perfume Spray 3.4 Fl. Oz. Deluxe Miniature 0.25 Fl. Oz. & Body Lotion 3.4 Fl. Oz.

Donna Karan Cashmere Mist$130.119 rev

5mo ago

eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz

eos$12.522,544 rev

8mo ago

Donna Karan Cashmere Mist Discovery Mini Duo Set For Women - Eau de Parfum Mini Spray 0.25 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.0 Oz.

Donna Karan Cashmere Mist$22.482,028 rev

8mo ago

Donna Karan Cashmere Mist Anti-Perspirant Deodorant Stick for Women Travel Size 1.0 Oz.

Donna Karan Cashmere Mist$21.495,176 rev

1y ago

Donna Karan Cashmere Mist Purse Spray Trio Set For Women - 2 x Eau de Parfum 0.34 Fl. Oz. & 1 x Eau de Toilette 0.34 Fl. Oz.

Donna Karan Cashmere Mist$41.67103 rev

1y ago

What buyers say about cashmere perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell73%

“Great fragrance”

Value For Money4%

“great price”

Durability3%

“It stays on all day”

Quality-Overall2%

“Timeless Quality”

Soft Feel2%

“Its soft and creamy”

Size-Overall2%

“decent size as well”

Advertised Vs Actual Product1%

“Exactly what I wanted”

Moist/Dry1%

“Dries quickly”

Weight Light1%

“The spray is lightweight”

Ease Of Use0%

“easy to use”

What buyers complain about

Smell45%

“Bad smell”

Durability8%

“Breaks very easy”

Value For Money6%

“Too expensive”

Size-Overall6%

“a lot bigger than i thought”

Alcohol Content4%

“High alcohol content”

Allergies2%

“ONE SPRAY GAVE ME A HEADACHE”

Leak-Proof2%

“Bottle leaks a bit”

Advertised Vs Actual Product1%

“Not as advertised”

Quality-Overall1%

“This Donna Karen Kashmir mist was not very good quality it lacks the cashmere miss sent for the price the quality should be impeccable”

Functionality-Overall1%

“The aluminum free version of this product does NOT work well”

Top return reasons

Size-Overall41%

Smell33%

Advertised Vs Actual Product7%

Functionality-Overall7%

Defective Material/Parts3%

Product Condition3%

Value For Money2%

Adhesion/Stickiness1%

Moist/Dry0%