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Carrier Oil

Maybe

An estimated 0.7% of orders come back. But the average product has 20,515 reviews to catch up to, so Carrier Oil is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$303K/yr317K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
53%top-5 click share · 16 brands · 46 sellers

Flapen Score

Carrier Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Carrier Oil is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carrier Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Carrier Oil 317K times last year and spent an estimated $303K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $303K a year.

Searches, last 12 months
317K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
7.3%
Market size, estimated
$303Ka year
Peak month
September7.8× the quietest month
Top search term
carrier oil115K searches a year

02 · Price

A sale here is worth $13.12.

Listings sell for $13.12 on average, from $3.88 to $29.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $13.12 that is $10K to $13K a year per listing.

Average price
$13.12under the $15 to $100 sweet spot
Price range
$3.88–$29.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #112 within Hair Treatment Oils. It carries 20,515 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#112in Hair Treatment Oils
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
20,515per listing
Listings tracked
27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Carrier Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

46

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

23%

  • Brand 144%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Carrier Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 7.8×

Search terms

Top Carrier Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carrier oil115K/yr
  • carrier oil for essential oils mixing100K/yr
  • carrier oils22K/yr
  • carrier oils for skin22K/yr
  • carrier oils for essential oils9K/yr
  • carrier oil for essential oils15K/yr
  • carrier oil for diffuser7K/yr
  • carrier oils for diluting essential oils3K/yr
  • essential oil carrier oil6K/yr
  • handcraft blends jojoba oil5K/yr

Reviews and returns

What reviews say buyers love and hate about Carrier Oil

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Smell”
0.7%of orders come back
“Weird smell”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Carrier Oil questions

Answered from the same tracked data.