carrier oil
Worth a lookShows low returns (0.7%), but a deep review moat (20,515 avg reviews) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.12avg listing price — sweet spot $15–$100
Price range
Good$3.88–$29.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good$303K$303K/yr · 317K searches
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad20,514.52avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, carrier oil is a $303K/yr Amazon United States market (317K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
carrier oil market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $262K–$328K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 2.4%
- Avg brand age
- 72 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
46
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
23%
- Handcraft Blends44%
- Cliganic8%
- Majestic Pure8%
- NOW Foods7%
- Essentially KateS5%
- Plant Guru5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 7.8×
Top carrier oil search terms
- carrier oil115K/yr
- carrier oil for essential oils mixing100K/yr
- carrier oils22K/yr
- carrier oils for skin22K/yr
- carrier oils for essential oils9K/yr
- carrier oil for essential oils15K/yr
- carrier oil for diffuser7K/yr
- carrier oils for diluting essential oils3K/yr
- essential oil carrier oil6K/yr
- handcraft blends jojoba oil5K/yr
Top carrier oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin Hair and Body - Massage - Hair Tonic
Handcraft Blends$9.874.6★38,581 rev
Handcraft Blends USDA Organic Jojoba Oil | Cold-Pressed | 8 Fl Oz | 100% Pure & Natural | for Hair Skin & Face | Premium Grade Carrier Oil | for Massage & Aromatherapy | Hexane-Free
Handcraft Blends$9.664.7★10,452 rev
Majestic Pure Fractionated Coconut Oil Lightweight Liquid Carrier Oil for Essential Oils Massage Skin Hair & DIY Personal Care Applications -16 Fl Oz
Majestic Pure$10.524.6★36,550 rev
NOW Foods Solutions Sweet Almond Oil 100% Pure Moisturizing Oil Promotes Healthy-Looking Skin Unscented 4-Ounce
NOW Foods$4.084.7★84,971 rev
Cliganic Organic Jojoba Oil 100% Pure (4oz) | Moisturizing for Face Hair Skin & Nails | Natural Cold Pressed Hexane Free | Base Carrier Oil
Cliganic$9.944.7★86,640 rev
Newest
by launch date
PHATOIL USDA Certified Organic Jojoba Oil for Face Skin(4 Oz/118ML)
PHATOIL$8.66753 rev
Yoken Organic Jojoba Oil 8oz USDA Certified Pure for Hair Skin Care
Yoken$9.767,136 rev
Brooklyn Botany Sweet Almond Oil | 16 Fl Oz | Hair | Face | Body | 100% Pure and Natural | Carrier Oil | Aromatherapy | Massage | Ayurvedic Hair Care | Hexane-Free
Brooklyn Botany$9.709,688 rev
Yoken Organic Jojoba Oil 16oz USDA Certified Cold Pressed for Skin Care
Yoken$14.407,136 rev
Fractionated Coconut Oil- Lightweight NonGreasy Skin & Massage Oil for Soft Silky Feel 100% Natural A Very Long-Lasting Glide FastAbsorbing Personal Care Oil No Scent 16.9 Fl Oz (500ML)
Essentially KateS$9.792,121 rev
Trending
90-day click momentumBrooklyn Botany Sweet Almond Oil | 16 Fl Oz | Hair | Face | Body | 100% Pure and Natural | Carrier Oil | Aromatherapy | Massage | Ayurvedic Hair Care | Hexane-Free
Brooklyn Botany$9.704.6★
SOULSATION Pure Jojoba Oil for Skin Hair Face & Body 100% Natural Cold Pressed Unrefined | Non-GMO EWG Verified Cruelty-Free Vegan Moisturizing Oil for Dry Skin Scalp & Beard 6oz
SOULSATION$8.924.7★
NOW Foods Solutions Sweet Almond Oil 100% Pure Moisturizing Oil Promotes Healthy-Looking Skin Unscented 4-Ounce
NOW Foods$4.084.7★
Yoken Organic Jojoba Oil 8oz USDA Certified Pure for Hair Skin Care
Yoken$9.764.7★
Fractionated Coconut Oil- Lightweight NonGreasy Skin & Massage Oil for Soft Silky Feel 100% Natural A Very Long-Lasting Glide FastAbsorbing Personal Care Oil No Scent 16.9 Fl Oz (500ML)
Essentially KateS$9.794.5★
What buyers say about carrier oil
What buyers praise and complain about, mined from review topics.What buyers love
“the oil seems to be excellent in quality”
“Very moisturizing”
“fair price”
“Nice and soft”
“fragrance free”
“absorbs well without feeling greasy”
“good for your skin”
“As described”
“It is not overly oily”
“Easily absorbed”
What buyers complain about
“Weird smell”
“leaks a lot”
“Too greasy”
“skin irritation”
“No pump”
“Smaller than expected”
“Kind of feels like honey its really thick”
“very deceiving”
“Makes skin very dry”
“it feels lower quality than cheaper options on the market”
Top return reasons
Common questions
- Is carrier oil profitable to sell on Amazon United States?
- The niche generates $303K/yr across 27 tracked products. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the carrier oil niche?
- 16 brands and 46 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in carrier oil?
- Top complaints mined from reviews: Smell, Leak-Proof, Oily/Greasy. The return rate is 0.7%.
- When does demand for carrier oil peak?
- Demand peaks in Aug–Sep; the busiest month runs 7.8× the quietest.
- What does it cost to enter the carrier oil niche?
- Listings span $3.88–$29.96; the average listing price is $13.12 (sweet spot $15–$100). The average incumbent carries 20,515 reviews — the moat a new listing must climb.