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Carotene

Pass

Carotene scores 65 out of 100, a Pass. Shoppers spend an estimated $2.4M a year here, search demand grew +62.8% this quarter, and an estimated 1.0% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 48
Market size
$2.4M/yr1.1M searches / yr
90-day growth
+62.8%search demand this quarter
Competition
74%top-5 click share · 2 brands · 40 sellers

Flapen Score

Carotene against its category

The dotted line is the Beauty & Personal Care average. Past it, Carotene is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carotene market on Amazon at a glance

Shoppers on Amazon United States searched for Carotene 1.1M times last year and spent an estimated $2.4M. All 2 brands take every click. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +62.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+62.8%
Conversion, latest week
8.1%
Market size, estimated
$2.4Ma year
Top search term
carroten tanning gel286K searches a year

02 · Price

A sale here is worth $28.01.

Listings sell for $28.01 on average, from $15.62 to $40.02. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $28.01 that is $140K to $168K a year per listing.

Average price
$28.01inside the $15 to $100 sweet spot
Price range
$15.62–$40.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
$140K–$168K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Sunscreens & Tanning Products. It carries 1,780 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Sunscreens & Tanning Products
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,780per listing
Listings tracked
11

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Carotene products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 220%

Demand

Carotene search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '26JanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 6.7× · 7 of 12 months tracked

Search terms

Top Carotene search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carroten tanning gel286K/yr
  • carroten197K/yr
  • carotene tanning105K/yr
  • brunae body tanning lotion60K/yr
  • tanning gel112K/yr
  • carroten intensive tanning gel47K/yr
  • brunae25K/yr
  • carroten tanning27K/yr
  • brunae body29K/yr
  • velvetix tanning gel17K/yr

Reviews and returns

What reviews say buyers love and hate about Carotene

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
11%of negative reviews mention “Color”
1.0%of orders come back
“darker than Ive ever had”
A buyer, on “Color”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Carotene questions

Answered from the same tracked data.