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Carolyn Bessette Headband

Fail

Demand is soft, at -75.7% this quarter, so Carolyn Bessette Headband is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$8K/yr33K searches / yr
90-day growth
-75.7%search demand this quarter
Competition
35%top-5 click share · 24 brands · 37 sellers

Flapen Score

Carolyn Bessette Headband against its category

The dotted line is the Beauty & Personal Care average. Past it, Carolyn Bessette Headband is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carolyn Bessette Headband market on Amazon at a glance

Shoppers on Amazon United States searched for Carolyn Bessette Headband 33K times last year and spent an estimated $8K. The top 5 brands take 66% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -75.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-75.7%
Conversion, latest week
1.6%
Market size, estimated
$8Ka year
Top search term
carolyn bessette headband14K searches a year

02 · Price

A sale here is worth $15.82.

Listings sell for $15.82 on average, from $6.16 to $37.70. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $15.82 that is $0 to $2K a year per listing.

Average price
$15.82inside the $15 to $100 sweet spot
Price range
$6.16–$37.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #2,305 within Headbands. It carries 508 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
86%
Out of stock, average day
3.4%
Average rank
#2,305in Headbands
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
508per listing
Listings tracked
37

04 · Newcomers

3 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Carolyn Bessette Headband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

37

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

35%

Top 20: 84%

Open market

28%

  • Brand 129%
  • Brand 213%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Carolyn Bessette Headband search demand

Weekly searches over the year. Pick a range.

500300May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Carolyn Bessette Headband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carolyn bessette headband14K/yr
  • cbk headband7K/yr
  • co bigelow headband6K/yr
  • charles wahba headband4K/yr
  • carolyn bessette kennedy headband3K/yr

Reviews and returns

What reviews say buyers love and hate about Carolyn Bessette Headband

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
30%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Too tight”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Carolyn Bessette Headband questions

Answered from the same tracked data.