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Capes for Hair Stylist

Fail

The top 5 products take 92% of clicks, so Capes for Hair Stylist is a Fail.

Flapen Score
32
32 / 100
Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size
$42K/yr87K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
92%top-5 click share · 6 brands · 8 sellers

Flapen Score

Capes for Hair Stylist against its category

The dotted line is the Beauty & Personal Care average. Past it, Capes for Hair Stylist is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Capes for Hair Stylist market on Amazon at a glance

Shoppers on Amazon United States searched for Capes for Hair Stylist 87K times last year and spent an estimated $42K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
3.1%
Market size, estimated
$42Ka year
Peak month
September3.0× the quietest month
Top search term
salon capes for clients32K searches a year

02 · Price

A sale here is worth $15.71.

Listings sell for $15.71 on average, from $4.47 to $34.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $15.71 that is $4K to $8K a year per listing.

Average price
$15.71inside the $15 to $100 sweet spot
Price range
$4.47–$34.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #601 within Hair Cutting Tools. It carries 1,511 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#601in Hair Cutting Tools
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,511per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Capes for Hair Stylist products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 211%
  • Brand 311%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Capes for Hair Stylist search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.0×

Search terms

Top Capes for Hair Stylist search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salon capes for clients32K/yr
  • hair capes for salon15K/yr
  • hairstylist capes for clients10K/yr
  • hairstylist cape7K/yr
  • cosmetology cape5K/yr
  • hair salon capes4K/yr
  • hair smock3K/yr
  • hair stylist capes4K/yr
  • hair stylist cape for clients3K/yr
  • hair capes for salon women3K/yr

Reviews and returns

What reviews say buyers love and hate about Capes for Hair Stylist

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
1.4%of orders come back
“It was way too small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Capes for Hair Stylist questions

Answered from the same tracked data.