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Calpak Toiletry Bag

Fail

Shoppers spend an estimated $21K a year here, so Calpak Toiletry Bag is a Fail.

Flapen Score
28
28 / 100
Ranks 10,755 of 10,978 Beauty & Personal Care niches · −20 vs the category median of 48
Market size
$21K/yr124K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
79%top-5 click share · 9 brands · 14 sellers

Flapen Score

Calpak Toiletry Bag against its category

The dotted line is the Beauty & Personal Care average. Past it, Calpak Toiletry Bag is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calpak Toiletry Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Calpak Toiletry Bag 124K times last year and spent an estimated $21K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
0.7%
Market size, estimated
$21Ka year
Peak month
December1.8× the quietest month
Top search term
calpak toiletry bag91K searches a year

02 · Price

A sale here is worth $25.35.

Listings sell for $25.35 on average, from $9.18 to $70.64. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $25.35 that is $0 to $3K a year per listing.

Average price
$25.35inside the $15 to $100 sweet spot
Price range
$9.18–$70.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #539 within Bags & Cases. It carries 1,446 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#539in Bags & Cases
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,446per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -311 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
-311 months

Products

Top Calpak Toiletry Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

14

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

10%

  • Brand 145%
  • Brand 218%
  • Brand 313%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 10%)

Demand

Calpak Toiletry Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Calpak Toiletry Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calpak toiletry bag91K/yr
  • calpak cosmetic case10K/yr
  • calpak makeup bag12K/yr
  • calpak clear cosmetic case8K/yr
  • calpak cosmetic bag3K/yr

Reviews and returns

What reviews say buyers love and hate about Calpak Toiletry Bag

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
44%of negative reviews mention “Size-Overall”
6.2%of orders come back
“The biggest drawback for me was the size”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Calpak Toiletry Bag questions

Answered from the same tracked data.