calpak toiletry bag
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.35avg listing price — sweet spot $15–$100
Price range
Great$9.18–$70.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,446.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Returns
Bad6.2%return rate — above 5% kills the launch gate
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 124K searches
According to Flapen's Amazon United States niche tracking, calpak toiletry bag is a $21K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 28/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
calpak toiletry bag market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $25K–$32K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #539
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 10.4%
- Avg brand age
- -311 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
14
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
10%
- JAZD45%
- BAGSMART18%
- Oaque13%
- PACKISM5%
- EACHY4%
- Away4%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Top calpak toiletry bag search terms
- calpak toiletry bag91K/yr
- calpak cosmetic case10K/yr
- calpak makeup bag12K/yr
- calpak clear cosmetic case8K/yr
- calpak cosmetic bag3K/yr
Top calpak toiletry bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JAZD Clear Makeup Bag Toiletry Bag for Women Cosmetic Case Large Capacity Travel Make Up Bag Organizer Transparent Storage Compartment TSA Approved (BEIGE)
JAZD$28.414.4★291 rev
Oaque Clear Cosmetic Bag Double Layer 4 Compartments Travel Toiletry Bag Clear Makeup Bag Case with Zipper Transparent Travel Bag for Toiletries Gift for Women Girls (Taupe Small)
Oaque$26.694.3★159 rev
BAGSMART TSA-Approved Toiletry Bag Large Opening Clear Makeup Bag with Handle Quart Sized Travel Toiletry Bag Carry-On Airline Compliant for Men and Women (Black)
BAGSMART$9.184.6★437 rev
BAGSMART Double Layer Clear Makeup Bag TSA-Approved Toiletry Bag Large Opening with Handle Cute Water-Resistant Travel Cosmetic Bag with Double Zipper for Car Essentials(Black)
BAGSMART$15.314.6★437 rev
PACKISM TSA Approved Toiletry Bag Combo Pack 1 Clear Makeup Bag Medium & Large for Checked Luggage Clear Travel Bag with Handle Water-resistant Travel Essentials Organizer Laurel Green
PACKISM$13.204.7★1,164 rev
Newest
by launch date
Away Clear Toiletry Bag - Water-Repellent Travel Toiletry Bag with 2 Compartments U-Zip Opening Interior Zip Pocket - Blush Pink
Away$70.6439 rev
Oaque Clear Cosmetic Bag Double Layer 4 Compartments Travel Toiletry Bag Clear Makeup Bag Case with Zipper Transparent Travel Bag for Toiletries Gift for Women Girls (Taupe Small)
Oaque$26.69159 rev
Osprey Daylite Hanging Toiletry Kit Night Shift Blue
Osprey$29.41308 rev
BAGSMART Clear TSA-Approved Toiletry Bag Puffy Edges Travel Makeup Bag Large Opening with Handle Clear Cosmetic Bag with Double Zipper for Women (Black 1Pack)
BAGSMART$9.42252 rev
BAGSMART TSA-Approved Toiletry Bag Large Opening Clear Makeup Bag with Handle Quart Sized Travel Toiletry Bag Carry-On Airline Compliant for Men and Women (Black)
BAGSMART$9.18437 rev
Trending
90-day click momentumAway Clear Toiletry Bag - Water-Repellent Travel Toiletry Bag with 2 Compartments U-Zip Opening Interior Zip Pocket - Blush Pink
Away$70.644.7★
BAGSMART Clear TSA-Approved Toiletry Bag Puffy Edges Travel Makeup Bag Large Opening with Handle Clear Cosmetic Bag with Double Zipper for Women (Black 1Pack)
BAGSMART$9.424.7★
BAGSMART Double Layer Clear Makeup Bag TSA-Approved Toiletry Bag Large Opening with Handle Cute Water-Resistant Travel Cosmetic Bag with Double Zipper for Car Essentials(Black)
BAGSMART$15.314.6★
Osprey Daylite Hanging Toiletry Kit Night Shift Blue
Osprey$29.414.6★
Veki TSA Approved Toiletry Bag Transparent Makeup Bag Double Travel Cosmetic bags Case Waterproof Toiletries Bag Medium Capacity Open Storage bag Organizer for Women and Girls (Medium Pink)
Veki$26.054.4★
What buyers say about calpak toiletry bag
What buyers praise and complain about, mined from review topics.What buyers love
“The value is fair for the quality”
“It fits so much”
“lots of space for storage”
“Exactly as described”
“The perfect travel case”
“Very easy to use”
“It helps you keep everything organized”
“The design is very practical”
“zippers works great”
“Great price for quality”
What buyers complain about
“The biggest drawback for me was the size”
“Build quality needs to be improved”
“Not as pictured”
“Zipper pull broke before I could even use it”
“Holds very little”
“also bulky and the faux leather doesnt fare well when it gets crushed into a packed suitcase”
“Difficult to close when filled”
“Strangely, the bag opens on the side OPPOSITE the handle, which is not very convenient”
“The handle broke the first time I went to use mine”
“Don't like the way the pockets are designed”
Top return reasons
Common questions
- Is calpak toiletry bag profitable to sell on Amazon United States?
- The niche generates $21K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (28/100).
- How competitive is the calpak toiletry bag niche?
- 9 brands and 14 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in calpak toiletry bag?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 6.2% — above our launch gate.
- When does demand for calpak toiletry bag peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the calpak toiletry bag niche?
- Listings span $9.18–$70.64; the average listing price is $25.35 (sweet spot $15–$100). The average incumbent carries 1,446 reviews — the moat a new listing must climb.