Calming Serum

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months

203K

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

6.0%

Market size, estimated

$218Ka year

Top search term

purito serum39K searches a year

Listings sell for $18.02 on average, from $14.93 to $24.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $18.02 that is $18K to $23K a year per listing.

Average price

$18.02inside the $15 to $100 sweet spot

Price range

$14.93–$24.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$18K–$23K

Returns

1.0%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #575 within Serums. It carries 2,960 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

9.3%

Average rank

#575in Serums

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

2,960per listing

Listings tracked

12

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

42 months