Calle Ocho Perfume

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +49.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+49.8%

Conversion, latest week

2.5%

Market size, estimated

$1.2Ma year

Peak month

August7.6× the quietest month

Top search term

salt and stone body mist462K searches a year

Listings sell for $37.80 on average, from $19.67 to $63.64. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $37.80 that is $113K to $151K a year per listing.

Average price

$37.80inside the $15 to $100 sweet spot

Price range

$19.67–$63.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

3,000–4,000

Revenue per listing a year

$113K–$151K

Returns

0.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #155 within Women's. It carries 1,267 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

94%

Out of stock, average day

5.1%

Average rank

#155in Women's

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

1,267per listing

Listings tracked

17

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

57 months