Is calle ocho perfume profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 17 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +49.8%. Flapen's verdict: Launch it (62/100).

How competitive is the calle ocho perfume niche?

6 brands and 49 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in calle ocho perfume?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.

When does demand for calle ocho perfume peak?

Demand peaks in Aug; the busiest month runs 7.6× the quietest.

What does it cost to enter the calle ocho perfume niche?

Listings span $19.67–$63.64; the average listing price is $37.80 (sweet spot $15–$100). The average incumbent carries 1,267 reviews — the moat a new listing must climb.

calle ocho perfume

Launch it

A $1.2M/yr market growing +49.8% this quarter with returns at 0.3% — clears our launch bar.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$37.80

avg listing price — sweet spot $15–$100

Price range

Incredible$19.67–$63.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Market size

Great$1.2M

$1.2M/yr · 1.3M searches

Growth

Good+49.8%

90-day search growth — must beat 0% to launch

Review moat

Good1,267.06

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, calle ocho perfume is a $1.2M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug. Verdict: Launch it — 62/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

calle ocho perfume market data

Units sold / yr: 40K–50K; avg 3,000–4,000/product
Revenue / yr: $1.5M–$1.9M; units × avg price
Conversion rate: 2.5%
Avg BSR: #155
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 5.1%
Avg brand age: 57 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Salt & Stone64%
DIME12%
Saltair9%
YYFFHYQ7%
Dossier5%
FRCLHWA2%

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — +49.8% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 7.6×

Open Trend

Top calle ocho perfume search terms

salt and stone body mist462K/yr +70.6%3.1% conv.
salt and stone perfume273K/yr +79.7%2.8% conv.
saltair body mist92K/yr +44.0%1.3% conv.
stallion 53 perfume men76K/yr -9.0%3.4% conv.
stallion 5364K/yr -19.7%2.5% conv.
dossier woody sandalwood42K/yr +22.2%6.1% conv.
salt and stone body mist sampler21K/yr +143.9%0.9% conv.
salt & stone body mist26K/yr +44.9%2.2% conv.
saltair body spray21K/yr +64.1%1.3% conv.
santal perfume35K/yr -10.0%1.0% conv.

All search terms

Top calle ocho perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Salt & Stone Body Mist | Santal & Vetiver | Skincare Infused Hair & Body Spray for Women and Men | Hydrating Fragrance with Glycerin and Red Algae | Vegan Cruelty Free 3.4 fl oz

Salt & Stone$42.783.7★2,496 rev

Salt & Stone Body Mist | Bergamot & Hinoki | Skincare Infused Hair & Body Spray for Women and Men | Hydrating Fragrance with Glycerin and Red Algae | Vegan Cruelty Free 3.4 fl oz

Salt & Stone$42.654.0★1,050 rev

DIME Beauty Perfume Sampler Kit - Set of 5 Travel Size Perfumes for Women Clean Fragrance Discovery Set Eau de Toilette with Organic Sugar Cane Alcohol Vegan 5 x 2 ml

DIME$27.893.6★828 rev

Salt & Stone Body Mist | Saffron & Cedar | Skincare Infused Hair & Body Spray for Women and Men | Hydrating Fragrance with Glycerin and Red Algae | Vegan Cruelty Free 3.4 fl oz

Salt & Stone$43.633.9★1,036 rev

Emper Stallion 53 Unisex Personal Fragrance 100ml/3.4 Fl.Oz

YYFFHYQ$23.014.2★2,364 rev

Newest

by launch date

FRCLHWA Stallion 53 UNISEX - 100ml/3.4 Fl.Oz From No. 33 Parfum Spray

FRCLHWA$21.3022 rev

3mo ago

DIME Beauty Perfume Sampler Hypoallergenic Clean Perfumes Eau de Parfum For Women (Set of 5 2 ml)

DIME$26.9554 rev

3mo ago

Salt & Stone Body Wash Mini Discovery Set | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Travel-Sized Body Wash

Salt & Stone$43.788,494 rev

9mo ago

Salt & Stone Signature Scent Duo Set | 48 Hour Aluminum-Free Deodorant & Hydrating Body Mist | Skincare-Infused Deodorant & Body Spray | Santal & Vetiver

Salt & Stone$62.80214 rev

9mo ago

Salt & Stone Signature Scent Duo Set | 48 Hour Aluminum-Free Deodorant & Hydrating Body Mist | Skincare-Infused Deodorant & Body Spray | Bergamot & Hinoki

Salt & Stone$63.64133 rev

1y ago

What buyers say about calle ocho perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell72%

“Clean scent”

Quality-Overall3%

“Excellent Product”

Value For Money2%

“Worth the money”

Size-Overall2%

“It's a perfect size”

Durability2%

“as for it lasting”

Gifting Purpose2%

“Great item to gift someone as well”

Soft Feel1%

“Very soft”

Advertised Vs Actual Product1%

“Item as described”

Allergies1%

“No skin irritation”

Cleansing1%

“I love how clean”

What buyers complain about

Smell54%

“Awful smell”

Value For Money8%

“Too expensive”

Durability8%

“Lasted too short”

Size-Overall6%

“Extremely small”

Advertised Vs Actual Product2%

“Not as advertised”

Leak-Proof1%

“some leaked”

Allergies1%

“Very allergic to these”

Strength1%

“it's way too strong”

Quality-Overall1%

“Absolute garbage”

Alcohol Content1%

“Alcohol pure alcohol”

Top return reasons

Smell72%

Leak-Proof10%

Advertised Vs Actual Product5%

Size-Overall3%

Product Condition2%

Moist/Dry1%

Value For Money1%

Defective Material/Parts1%

Absorbency0%

Functionality-Overall0%

Common questions

Is calle ocho perfume profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 17 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +49.8%. Flapen's verdict: Launch it (62/100).
How competitive is the calle ocho perfume niche?: 6 brands and 49 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in calle ocho perfume?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.
When does demand for calle ocho perfume peak?: Demand peaks in Aug; the busiest month runs 7.6× the quietest.
What does it cost to enter the calle ocho perfume niche?: Listings span $19.67–$63.64; the average listing price is $37.80 (sweet spot $15–$100). The average incumbent carries 1,267 reviews — the moat a new listing must climb.