Calista Hair Tools

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $531K a year.

Searches, last 12 months

203K

Growth, 90 days vs prior 90

-3.0%

Conversion, latest week

4.2%

Market size, estimated

$531Ka year

Peak month

December1.2× the quietest month

Top search term

calista hair tools93K searches a year

Listings sell for $62.19 on average, from $15.79 to $157.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $62.19 that is $6K to $16K a year per listing.

Average price

$62.19inside the $15 to $100 sweet spot

Price range

$15.79–$157.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$6K–$16K

Returns

2.1%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #824 within Hair Brushes. It carries 786 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

23.4%

Average rank

#824in Hair Brushes

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

786per listing

Listings tracked

22

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months