Is calista embellish finishing spray profitable to sell on Amazon United States?

The niche generates $139K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +31.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the calista embellish finishing spray niche?

5 brands and 15 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in calista embellish finishing spray?

Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 0.7%.

When does demand for calista embellish finishing spray peak?

Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec; the busiest month runs 38.4× the quietest.

What does it cost to enter the calista embellish finishing spray niche?

Listings span $13.97–$101.78; the average listing price is $30.02 (sweet spot $15–$100). The average incumbent carries 3,999 reviews — the moat a new listing must climb.

calista embellish finishing spray

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.02

avg listing price — sweet spot $15–$100

Price range

Great$13.97–$101.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Growth

Good+31.0%

90-day search growth — must beat 0% to launch

Market size

Okay$139K

$139K/yr · 77K searches

Review moat

Okay3,999

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, calista embellish finishing spray is a $139K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

calista embellish finishing spray market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $120K–$150K; units × avg price
Conversion rate: 6.0%
Avg BSR: #692
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 12.8%
Avg brand age: 90 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Calista71%
calista23%
Kenra3%
Nexxus2%
COLOR WOW2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.0% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 38.4×

Open Trend

Top calista embellish finishing spray search terms

calista hair products45K/yr +8.3%3.1% conv.
calista embellish finishing spray12K/yr +76.4%2.5% conv.
calista embellish texturizing definer9K/yr +29.9%6.5% conv.
calista hair spray8K/yr +126.8%3.1% conv.
calista embellish flex spray3K/yr +36.3%0.4% conv.

All search terms

Top calista embellish finishing spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Calista EMBELLISH Texturizing Foam Volumizing Mousse for Curl Definition Body & Frizz Control Creates Touchable Hold & Enhances Natural Texture Vitamin Infused Lightweight Styling Foam 7 oz

Calista$26.644.4★441 rev

Calista Tools STRATOSPHERE Finishing Spray Lightweight Hair Spray for Flexible Hold Volumizing Texture Spray Creates Soft Touchable Styles Non-Sticky Hairspray for Long Lasting Volume

Calista$28.903.3★11 rev

Calista EMBELLISH Texturizing Definer Styling Paste Salon Quality Lightweight Hair Clay for All Hair Types Contains Hair Fiber Technology for Volume Texture & Pliable Hold 1.7 oz

calista$19.964.0★866 rev

Calista EMBELLISH Hair Texturizing Definer Paste Instant Lift Volume & Texture Fibrous Formula with Aloe Zinc & Copper Lightweight Hold for All Hair Types 1 Count

calista$28.974.4★598 rev

Calista EMBELLISH Styling Cream Volume Frizz Control & Shine Protects From Heat & Humidity with Vitamin E & Argan Oil Salon Quality & Nourishing For All Hair Types 4 oz

Calista$27.884.9★16 rev

Newest

by launch date

Calista Tools STRATOSPHERE Finishing Spray Lightweight Hair Spray for Flexible Hold Volumizing Texture Spray Creates Soft Touchable Styles Non-Sticky Hairspray for Long Lasting Volume

Calista$28.9011 rev

1mo ago

Calista JOUSSE Condition Lightweight Hydrating Conditioner Repairs Damage Restores Elasticity & Boosts Volume with Rice & Wheat Proteins Keratin Amino Acids Honeymint Blend (8 oz.)

Calista$28.773 rev

5mo ago

Calista EMBELLISH Styling Cream Volume Frizz Control & Shine Protects From Heat & Humidity with Vitamin E & Argan Oil Salon Quality & Nourishing For All Hair Types 4 oz

Calista$27.8816 rev

1y ago

Nexxus Styling Spray XXL Finish Volume Medium Hold Hairspray Powered by STYLEPROTECT Technology 10 oz

Nexxus$13.978,892 rev

2y ago

Calista Stratosphere Bounce Cream Lightweight Volumizing Styling Cream for Hair Body Lift and Spring-Back Bounce Cloud-Like Texture for a Weightless Feel 3.4 oz

Calista$29.1669 rev

3y ago

What buyers say about calista embellish finishing spray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Excellent product”

Hair Styling13%

“It provides the right amount of hold for my Bob hairstyle”

Smell12%

“Nice fragrance”

Hair Growth7%

“This product made me so confident about my hair again”

Advertised Vs Actual Product6%

“As advertised”

Weight Light5%

“The taffy is lightweight with super holding”

Value For Money5%

“Worth the money”

Suitability Straight Hair4%

“This stuff works great for thin, flat, fine hair”

Ease Of Use4%

“its easy to fix the next day”

Adhesion/Stickiness3%

“Not Greasy, in fact its drying and isnt sticky to work with when slightly teasing”

What buyers complain about

Smell15%

“Scent is very strong”

Value For Money12%

“Not worth the cost”

Hair Related11%

“Did not work at all on my hair”

Functionality-Overall10%

“Doesnt work”

Quality-Overall4%

“the quality has been worse somehow”

Adhesion/Stickiness4%

“Doest leave my hair sticky”

Durability3%

“Didnt last even a month”

Suitability Short Hair3%

“this product doesn't really do any justice for medium or average hair”

Advertised Vs Actual Product3%

“It doesnt do what it says it will”

Grip2%

“Not Super Hold”

Top return reasons

Advertised Vs Actual Product20%

Functionality-Overall16%

Size-Overall10%

Suitability Short Hair9%

Adhesion/Stickiness6%

Value For Money4%

Hair Related4%