California Naturals

Shoppers searched for this 543K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

543K

Growth, 90 days vs prior 90

+7.3%

Conversion, latest week

9.4%

Market size, estimated

$1.3Ma year

Peak month

December2.8× the quietest month

Top search term

dr squatch shampoo222K searches a year

Listings sell for $25.79 on average, from $18.60 to $30.68. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $25.79 that is $77K to $103K a year per listing.

Average price

$25.79inside the $15 to $100 sweet spot

Price range

$18.60–$30.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

3,000–4,000

Revenue per listing a year

$77K–$103K

Returns

0.4%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #454 within 2-in-1 Shampoo & Conditioner. It carries 4,804 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

6.7%

Average rank

#454in 2-in-1 Shampoo & Conditioner

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

4,804per listing

Listings tracked

19

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

74 months