Calcium Bentonite Clay
MaybeSearch demand grew +225.9% this quarter. But the top 5 products take 88% of clicks, so Calcium Bentonite Clay is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $59K/yr61K searches / yr
- 90-day growth
- +225.9%search demand this quarter
- Competition
- 88%top-5 click share · 8 brands · 11 sellers
Flapen Score
Calcium Bentonite Clay against its category
The dotted line is the Beauty & Personal Care average. Past it, Calcium Bentonite Clay is stronger. Inside it, weaker.
Market
The Calcium Bentonite Clay market on Amazon at a glance
Shoppers on Amazon United States searched for Calcium Bentonite Clay 61K times last year and spent an estimated $59K. The top 5 brands take 88% of clicks. Demand peaks in Jun. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +225.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +225.9%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $59Ka year
- Peak month
- June4.9× the quietest month
- Top search term
- calcium bentonite clay33K searches a year
02 · Price
A sale here is worth $15.10.
Listings sell for $15.10 on average, from $6.67 to $20.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $15.10 that is $4K to $8K a year per listing.
- Average price
- $15.10inside the $15 to $100 sweet spot
- Price range
- $6.67–$20.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #346 within Masks. It carries 1,990 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #346in Masks
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,990per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Calcium Bentonite Clay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SMART SOLUTIONS Calcium Bentonite Clay 2 lb Pure Indian Healing Clay - All Natural for External Use | DIY Facial Treatments Deodorants Hair Masks
- Price
- $17.44
- Rating
- 4.7/5
- Reviews
- 2,553
- Age
- 6y ago

Calcium Bentonite Clay Healing Powder - Pure Pharmaceutical - Face Body & Hair Detox Mask Natural Mud Masks Deep Pore Cleansing for Health & Beauty
- Price
- $20.95
- Rating
- 4.7/5
- Reviews
- 3,841
- Age
- 6y ago

mGanna 100% Natural Calcium Bentonite Clay Powder for Facial Masks Creams Body Wraps and Soap Making 0.5 LBS / 227 GMS
- Price
- $6.67
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 4y ago

Micro Ingredients Natural Calcium Bentonite Clay Powder 2lbs | Pure Indian Healing Clay for Body Detox & Deep Pore Cleanser | Great for Skin Care + Body & Face Mask | Gentle Absorption
- Price
- $14.28
- Rating
- 4.7/5
- Reviews
- 340
- Age
- 1y ago

Calcium Bentonite Clay Powder | for Internal and External Use | 13oz | Pharmaceutical Grade Montmorillonite | by Earths Natural Clay
- Price
- $18.62
- Rating
- 4.4/5
- Reviews
- 644
- Age
- 12y ago
Trending
estimated 90-day click momentum
Cosmic Element 100% Pure Calcium Bentonite Clay Powder - Bentonite Clay Food Grade Vegan Healing Clay | Skin Care Detox - Deep Pore Cleansing Face & Body Mask for Soft Smooth Refreshed Skin | 8 oz
- Price
- $14.53
- Rating
- 4.6/5
- Reviews
- 1,099
- Age
- 9y ago

SMART SOLUTIONS Calcium Bentonite Clay 2 lb Pure Indian Healing Clay - All Natural for External Use | DIY Facial Treatments Deodorants Hair Masks
- Price
- $17.44
- Rating
- 4.7/5
- Reviews
- 2,553
- Age
- 6y ago

mGanna 100% Natural Calcium Bentonite Clay Powder for Facial Masks Creams Body Wraps and Soap Making 0.5 LBS / 227 GMS
- Price
- $6.67
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 4y ago

Calcium Bentonite Clay Powder | for Internal and External Use | 13oz | Pharmaceutical Grade Montmorillonite | by Earths Natural Clay
- Price
- $18.62
- Rating
- 4.4/5
- Reviews
- 644
- Age
- 12y ago

FOSSIL POWER Bentonite Clay Food Grade Powder 2 Lb Natural Heavy Metal Detox & Pore Cleansing | Indian Healing | DIY Hair & Facial Mask Treatment for Oily Skin | Toothpaste Deo Bath & Foot Soak
- Price
- $19.72
- Rating
- 4.6/5
- Reviews
- 7,096
- Age
- 10y ago
Newest
by launch date
Micro Ingredients Natural Calcium Bentonite Clay Powder 2lbs | Pure Indian Healing Clay for Body Detox & Deep Pore Cleanser | Great for Skin Care + Body & Face Mask | Gentle Absorption
- Price
- $14.28
- Rating
- 4.7/5
- Reviews
- 340
- Age
- 1y ago

Herbs Botanica Calcium Bentonite Clay Food Grade Powder Indian Healing Clay for Face and Body Detox Body Wrap Deep Pore Cleansing Facial Natural Facial Mask 8 oz / 227 gms / 1/2 lb
- Price
- $8.60
- Rating
- 4.0/5
- Reviews
- 148
- Age
- 2y ago

mGanna 100% Natural Calcium Bentonite Clay Powder for Facial Masks Creams Body Wraps and Soap Making 0.5 LBS / 227 GMS
- Price
- $6.67
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 4y ago

Calcium Bentonite Clay Healing Powder - Pure Pharmaceutical - Face Body & Hair Detox Mask Natural Mud Masks Deep Pore Cleansing for Health & Beauty
- Price
- $20.95
- Rating
- 4.7/5
- Reviews
- 3,841
- Age
- 6y ago

SMART SOLUTIONS Calcium Bentonite Clay 2 lb Pure Indian Healing Clay - All Natural for External Use | DIY Facial Treatments Deodorants Hair Masks
- Price
- $17.44
- Rating
- 4.7/5
- Reviews
- 2,553
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
11
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
8%
- SMART SOLUTIONS65%
- Lone Star Botanicals7%
- mGanna7%
- Micro Ingredients5%
- Earth's Living5%
- Cosmic Element4%
- Open — no brand owns it (2 brands, 8%)
Demand
Calcium Bentonite Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 4.9×
Search terms
Top Calcium Bentonite Clay search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- calcium bentonite clay33K/yr
- calcium bentonite clay food grade16K/yr
- calcium bentonite clay powder5K/yr
- arcilla coloidal para la gastritis4K/yr
- arcilla coloidal3K/yr
Reviews and returns
What reviews say buyers love and hate about Calcium Bentonite Clay
We read the reviews and the return reasons for every product selling here.
“They advertise USA sourced, but now in small writing on the bag it says and other countries”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calcium Bentonite Clay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









