Is cacao butter profitable to sell on Amazon United States?

The niche generates $679K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Worth a look (59/100).

How competitive is the cacao butter niche?

20 brands and 520 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in cacao butter?

Top complaints mined from reviews: Smell, Storage Temperature, Value For Money. The return rate is 0.5%.

When does demand for cacao butter peak?

Demand peaks in Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the cacao butter niche?

Listings span $7.00–$103.88; the average listing price is $28.45 (sweet spot $15–$100). The average incumbent carries 1,259 reviews — the moat a new listing must climb.

cacao butter

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.45

avg listing price — sweet spot $15–$100

Price range

Great$7.00–$103.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Market size

Good$679K

$679K/yr · 476K searches

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,259.34

avg incumbent reviews — the moat a new listing must climb

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, cacao butter is a $679K/yr Amazon United States market (476K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Feb. Verdict: Worth a look — 59/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

cacao butter market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $711K–$854K; units × avg price
Conversion rate: 5.0%
Avg BSR: #181
Page quality: 0%
Prime: 86%
Sponsored: 62%
Out of stock: 7.2%
Avg brand age: 79 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

520

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

33%

Healthworks Superfoods17%
U16%
Terrasoul Superfoods10%
Nuvia Organics9%
Motherland Goods7%
Navitas Organics7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.7×

Open Trend

Top cacao butter search terms

cacao butter145K/yr -14.6%5.5% conv.
cocoa butter for baking74K/yr -28.6%5.5% conv.
food grade cocoa butter36K/yr -4.6%3.8% conv.
cacao butter food grade35K/yr -15.8%5.9% conv.
cocoa butter food grade28K/yr -9.7%4.0% conv.
cocoa butter wafers27K/yr -5.5%4.1% conv.
cocoa butter for cooking17K/yr -12.9%3.9% conv.
cacao butter wafers15K/yr +7.2%5.7% conv.
organic cacao butter14K/yr -20.2%5.7% conv.
cacao butter organic10K/yr -18.2%6.6% conv.

All search terms

Top cacao butter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

U Chocolate Organic Cacao Butter 100% Pure Unrefined Food Grade Fresh from our Farm Vegan Allergen-Free Single-Origin for Baking & Keto 16 oz

U$28.824.8★56 rev

Healthworks Superfoods Organic Cacao Butter - 16 Oz / 1 Lb - USDA Certified Organic from Peru - Unrefined Non-Deodorized Cocoa - Sugar-Free Keto Vegan & Non-GMO - Antioxidant Superfood

Healthworks Superfoods$33.284.6★1,923 rev

Terrasoul Superfoods Organic Cacao Butter 1 Lb - Raw | Keto | Vegan | Unrefined

Terrasoul Superfoods$29.874.7★4,815 rev

Motherland Goods Natural Cocoa Butter Chunks - Organic & Raw Unrefined Body Moisturizer for Sensitive Skin Anti-Aging Scars & Eczema Relief - Premium Raw Butter From Ghana (4 Oz)

Motherland Goods$12.284.6★734 rev

Nuvia Organics Cocoa Butter - 100% USDA Certified Organic Wafer Form Non-GMO Unrefined Gluten-Free Food Grade Edible Keto Vegan; 8oz

Nuvia Organics$21.464.6★2,223 rev

Newest

by launch date

U Chocolate Organic Cacao Butter 100% Pure Unrefined Food Grade Fresh from our Farm Vegan Allergen-Free Single-Origin for Baking & Keto 16 oz

U$28.8256 rev

4mo ago

Motherland Goods Natural Cocoa Butter Chunks - Organic & Raw Unrefined Body Moisturizer for Sensitive Skin Anti-Aging Scars & Eczema Relief - Premium Raw Butter From Ghana (4 Oz)

Motherland Goods$12.28734 rev

1y ago

Organic Cacao Butter Kibble | Food-Grade Cocoa Butter Chunks | USDA Organic Gluten-Free | For Baking Chocolate Making & Skincare | 8 oz

Cacao Life$22.0011 rev

2y ago

Raw Cocoa Butter Pure 100% Fresh (2 Ounces)

Caribbean Coastal Delights$8.03120 rev

2y ago

One Farm by WAAYB Organic Cacao Single Estate Non-GMO Fair-Trade Vegan Gluten Free 100% Raw Rizek Cacao in Resealable Bag for Cooking Smoothies Lattes & Baking (1 lb Powder)

One Farm by WAAYB$19.66839 rev

2y ago

What buyers say about cacao butter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Very good quality I love the butter I use it for many things”

Smell16%

“Good smell”

Taste-Overall7%

“Delicious and Nutritious”

Value For Money5%

“fair price”

Soft Feel5%

“It is soft and smooth”

Flavor4%

“Rich intense flavor”

Moist/Dry3%

“Perfect moisturizer”

Texture/Consistency-Overall3%

“creamy texture”

Baking3%

“Great for baking”

Ease Of Use3%

“Easy to use”

What buyers complain about

Smell24%

“the scent is weak”

Storage Temperature6%

“those were melted”

Value For Money6%

“A little pricey”

Advertised Vs Actual Product5%

“Deceptive advertising”

Texture/Consistency-Overall4%

“Mushy”

Size-Overall4%

“Tiny package”

Taste-Overall3%

“No taste”

Hard Feel3%

“Cocoa butter is hard”

Ingredients-Overall3%

“it doesnt have specific INGREDIENTS info on label”

Oily/Greasy2%

“The skin feel is greasy”

Top return reasons

Advertised Vs Actual Product24%

Smell22%

Size-Overall11%

Texture/Consistency-Overall8%

Value For Money5%

Hard Feel4%

Quality-Overall3%

Leak-Proof3%

Storage Temperature2%

Functionality-Overall2%

Common questions

Is cacao butter profitable to sell on Amazon United States?: The niche generates $679K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Worth a look (59/100).
How competitive is the cacao butter niche?: 20 brands and 520 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in cacao butter?: Top complaints mined from reviews: Smell, Storage Temperature, Value For Money. The return rate is 0.5%.
When does demand for cacao butter peak?: Demand peaks in Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the cacao butter niche?: Listings span $7.00–$103.88; the average listing price is $28.45 (sweet spot $15–$100). The average incumbent carries 1,259 reviews — the moat a new listing must climb.

cacao butter

cacao butter market data

Competition & brand share

Demand & seasonality

Top cacao butter search terms

Top cacao butter products on Amazon

Top sellers

Newest

Trending

What buyers say about cacao butter

What buyers love

What buyers complain about

Top return reasons

Common questions

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