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Cacao Butter

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -15.8% this quarter, so Cacao Butter is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$679K/yr476K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
55%top-5 click share · 20 brands · 520 sellers

Flapen Score

Cacao Butter against its category

The dotted line is the Beauty & Personal Care average. Past it, Cacao Butter is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cacao Butter market on Amazon at a glance

Shoppers on Amazon United States searched for Cacao Butter 476K times last year and spent an estimated $679K. The top 5 brands take 60% of clicks. Demand peaks in Feb. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 476K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $679K a year.

Searches, last 12 months
476K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
5.0%
Market size, estimated
$679Ka year
Peak month
February1.7× the quietest month
Top search term
cacao butter145K searches a year

02 · Price

A sale here is worth $28.45.

Listings sell for $28.45 on average, from $7.00 to $103.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $28.45 that is $21K to $28K a year per listing.

Average price
$28.45inside the $15 to $100 sweet spot
Price range
$7.00–$103.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$21K–$28K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #181 within Body Butters. It carries 1,259 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
86%
Out of stock, average day
7.2%
Average rank
#181in Body Butters
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,259per listing
Listings tracked
29

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
79 months

Products

Top Cacao Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

520

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

33%

  • Brand 117%
  • Brand 216%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Cacao Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Cacao Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cacao butter145K/yr
  • cocoa butter for baking74K/yr
  • food grade cocoa butter36K/yr
  • cacao butter food grade35K/yr
  • cocoa butter food grade28K/yr
  • cocoa butter wafers27K/yr
  • cocoa butter for cooking17K/yr
  • cacao butter wafers15K/yr
  • organic cacao butter14K/yr
  • cacao butter organic10K/yr

Reviews and returns

What reviews say buyers love and hate about Cacao Butter

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Smell”
0.5%of orders come back
“the scent is weak”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cacao Butter questions

Answered from the same tracked data.