Is byredo hand soap profitable to sell on Amazon United States?

The niche generates $754K/yr across 31 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (59/100).

How competitive is the byredo hand soap niche?

9 brands and 42 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in byredo hand soap?

Top complaints mined from reviews: Motor Power, Smell, Value For Money. The return rate is 1.1%.

When does demand for byredo hand soap peak?

Demand peaks in Apr–May–Jun; the busiest month runs 6.1× the quietest.

What does it cost to enter the byredo hand soap niche?

Listings span $23.57–$79.18; the average listing price is $42.41 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.

byredo hand soap

Worth a look

Shows a sweet-spot price point ($42.41 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$42.41

avg listing price — sweet spot $15–$100

Price range

Incredible$23.57–$79.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$754K

$754K/yr · 256K searches

Review moat

Good1,049.61

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.4%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, byredo hand soap is a $754K/yr Amazon United States market (256K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 59/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

byredo hand soap market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: $1.1M–$1.3M; units × avg price
Conversion rate: 7.0%
Avg BSR: #971
Page quality: 0%
Prime: 90%
Sponsored: 84%
Out of stock: 17.3%
Avg brand age: 85 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

51%

Top 20: 87%

Open market

Molton Brown59%
L'OCCITANE13%
Diptyque Paris12%
Aesop6%
Byredo3%
Jo Malone3%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 95 weeks — +1.4% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 6.1×

Open Trend

Top byredo hand soap search terms

molton brown hand soap71K/yr +10.3%14.3% conv.
loccitane hand soap34K/yr -10.3%3.4% conv.
diptyque hand soap32K/yr -0.7%3.3% conv.
byredo hand soap19K/yr -2.8%2.2% conv.
jo malone hand soap15K/yr +5.2%2.3% conv.
jo malone body wash10K/yr +4.7%0.5% conv.
jo malone hand wash7K/yr +28.1%0.6% conv.
molton brown soap8K/yr +22.6%6.5% conv.
molton brown hand wash8K/yr +3.2%12.7% conv.
jo malone soap9K/yr +5.4%1.8% conv.

All search terms

Top byredo hand soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Molton Brown Orange & Bergamot Fine Liquid Hand Wash 10 fl. oz.

Molton Brown$32.734.6★1,400 rev

Molton Brown Coastal Cypress & Sea Fennel Fine Liquid Hand Wash 10 fl. oz.

Molton Brown$32.824.6★2,089 rev

Diptyque Solution Exfoliating Hand Wash 350 ml 11.8 fl oz

Diptyque Paris$79.034.0★29 rev

Molton Brown Mesmerising Oudh Accord & Gold Fine Liquid Hand Wash 10 fl. oz.

Molton Brown$34.904.5★1,247 rev

Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.

Molton Brown$38.224.6★580 rev

Newest

by launch date

LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan

L'OCCITANE$33.484,165 rev

2mo ago

LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan

L'OCCITANE$33.534,165 rev

2mo ago

Molton Brown Orange & Bergamot Hand Care Collection - Fine Liquid Hand Wash & Lotion 2 x 10 fl. oz. Luxury Scented Gift Set for Women Mothers Day

Molton Brown$55.0930 rev

5mo ago

Diptyque Philosykos Scented Soap 5-Piece Set 30g 1.05 ounces each - Round Bars Pleat-Wrapped Luxury Amenities Made in Italy

Diptyque Paris$29.5113 rev

5mo ago

Molton Brown Reviving Rosemary Hand Wash

Molton Brown$28.8689 rev

1y ago

What buyers say about byredo hand soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell55%

“Clean smell lovely”

Value For Money5%

“Good value for price”

Quality-Overall5%

“MB is excellent product”

Cleansing5%

“High quality, gentle exfoliation”

Soft Feel4%

“Love the way this feels on my skin, super soft and gentle”

Moist/Dry2%

“the soap is moisturizing”

Durability2%

“It lasted several months”

Lather1%

“The soap lathers well, cleans effectively, and doesnt leave my hands feeling dry or tight afterward”

Design-Overall1%

“I like the bottle design”

Suitability Dry Skin1%

“easy on dry skin”

What buyers complain about

Motor Power18%

“BAD PUMP”

Smell17%

“Smells awful”

Value For Money13%

“But pricey”

Moist/Dry4%

“very drying”

Ease Of Use4%

“Won't open”

Dispensing Mechanism3%

“neither one dispenses soap in a fashion where the pump apparatus does not leak”

Functionality-Overall3%

“several other people tried the pump didnt work”

Quality-Overall2%

“Overall over priced too high for quality”

Ease Of Cleaning2%

“It has been an ongoing frustrating experience using up this soap”

Durability2%

“broke off before I could even use it”

Top return reasons

Motor Power35%

Smell32%

Leak-Proof8%

Advertised Vs Actual Product5%

Value For Money3%

Size-Overall3%