Is byredo blanche profitable to sell on Amazon United States?

The niche generates $173K/yr across 6 tracked products. 90-day search growth is -39.3%. Flapen's verdict: Skip it (37/100).

How competitive is the byredo blanche niche?

3 brands and 28 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in byredo blanche?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 1.6%.

When does demand for byredo blanche peak?

Demand peaks in Jan–Sep–Oct; the busiest month runs 4.2× the quietest.

What does it cost to enter the byredo blanche niche?

Listings span $16.02–$212.86; the average listing price is $91.12 (sweet spot $15–$100). The average incumbent carries 113 reviews — the moat a new listing must climb.

byredo blanche

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Great112.5

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Great$91.12

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Price range

Okay$16.02–$212.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$173K

$173K/yr · 54K searches

Growth

Bad-39.3%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, byredo blanche is a $173K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct. Verdict: Skip it — 37/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

byredo blanche market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $137K–$182K; units × avg price
Conversion rate: 3.5%
Avg BSR: #1,600
Page quality: 0%
Prime: 83%
Sponsored: 33%
Out of stock: 0.6%
Avg brand age: 58 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Byredo84%
HOUSE OF TWIST12%
MIRIS3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — -39.3% search growth over the last 90 days.

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 4.2×

Open Trend

Top byredo blanche search terms

byredo blanche42K/yr -44.0%2.7% conv.
blanche perfume6K/yr -9.3%1.2% conv.
byredo blanche perfume6K/yr -15.6%4.0% conv.

All search terms

Top byredo blanche products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Byredo Blanche by Byredo Vial (sample) .06 oz

Byredo$16.023.9★251 rev

Byredo Blanche Eau De Parfum Spray 50ml/1.6oz

Byredo$196.744.2★135 rev

Twist Blanco No. 82 - Eau De Parfum Inspired by Byrdo Blanche Long-Lasting Perfume For Women Paraben Free Vegan Clean Ingredients Fragrance - Spray 100 ml (3.4 fl. oz.)

HOUSE OF TWIST$38.004.1★45 rev

Byredo Byredo Blanche by byredo for women - 3.3 Ounce edp spray

Byredo$212.864.2★135 rev

Byredo Blanche Body Lotion 7.6 Ounce

Byredo$65.844.5★99 rev

Newest

by launch date

MIRIS No. 78595 Inspired by Blanche Long-Lasting Eau de Parfum for Women Spray 3.4 Fl Oz / 100 ml

MIRIS$17.2910 rev

1y ago

Twist Blanco No. 82 - Eau De Parfum Inspired by Byrdo Blanche Long-Lasting Perfume For Women Paraben Free Vegan Clean Ingredients Fragrance - Spray 100 ml (3.4 fl. oz.)

HOUSE OF TWIST$38.0045 rev

2y ago

Byredo Blanche by Byredo Vial (sample) .06 oz

Byredo$16.02251 rev

11y ago

Byredo Blanche Body Lotion 7.6 Ounce

Byredo$65.8499 rev

11y ago

Byredo Blanche Eau De Parfum Spray 50ml/1.6oz

Byredo$196.74135 rev

12y ago

What buyers say about byredo blanche

What buyers praise and complain about, mined from review topics.

What buyers love

Smell79%

“Great fragrance”

Quality-Overall3%

“Quality”

Value For Money3%

“it's definitely priced well”

Suitability Dry Skin2%

“my skin feels s so fresh”

Advertised Vs Actual Product2%

“Just what I was looking for”

Durability2%

“lasts a while”

Comfort-Overall1%

“It's very comforting”

What buyers complain about

Smell35%

“A clean, fresh scent that doesn't last long”

Durability21%

“Didnt last”

Value For Money8%

“it's esp expensive”

Ease Of Cleaning4%

“not the luxury clean I expected”

Size-Overall3%

“The bottle is huge”

Top return reasons

Smell69%

Leak-Proof10%

Size-Overall9%

Advertised Vs Actual Product8%

Suitability Oily Skin1%

Product Condition1%

Color1%

Value For Money1%

Residue0%

Common questions

Is byredo blanche profitable to sell on Amazon United States?: The niche generates $173K/yr across 6 tracked products. 90-day search growth is -39.3%. Flapen's verdict: Skip it (37/100).
How competitive is the byredo blanche niche?: 3 brands and 28 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in byredo blanche?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 1.6%.
When does demand for byredo blanche peak?: Demand peaks in Jan–Sep–Oct; the busiest month runs 4.2× the quietest.
What does it cost to enter the byredo blanche niche?: Listings span $16.02–$212.86; the average listing price is $91.12 (sweet spot $15–$100). The average incumbent carries 113 reviews — the moat a new listing must climb.