Bymolia Color Changing Lipstick

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months

46K

Growth, 90 days vs prior 90

-27.6%

Conversion, latest week

2.5%

Market size, estimated

$16Ka year

Peak month

October2.0× the quietest month

Top search term

catkin lipstick15K searches a year

Listings sell for $13.69 on average, from $7.91 to $30.10. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $13.69 that is $1K to $3K a year per listing.

Average price

$13.69under the $15 to $100 sweet spot

Price range

$7.91–$30.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #242 within Lips. It carries 2,492 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#242in Lips

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

2,492per listing

Listings tracked

20

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months