bymolia color changing lipstick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$7.91–$30.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.69avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,492.1avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
Market size
Bad$16K$16K/yr · 46K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bymolia color changing lipstick is a $16K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Oct. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
bymolia color changing lipstick market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $34K–$41K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #242
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- Catkin74%
- BYMOLIA20%
- ZARICS5%
- BestLand1%
Demand & seasonality
Weekly Amazon search volume, last 61 weeks — -27.6% search growth over the last 90 days.Peak months: Aug, Oct · busiest ÷ quietest = 2.0×
Top bymolia color changing lipstick search terms
- catkin lipstick15K/yr
- bymolia color changing lipstick21K/yr
- catkin lip balm5K/yr
- bymolia lipstick4K/yr
Top bymolia color changing lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BYMOLIA Transferproof Color-Changing Lipstick pH Activated Tint Balm for Personalized Color Long-Lasting Moisturizing Lip Glow Hydrating & Non-Sticky Formula Suitable for All Skin Tones
BYMOLIA$10.804.0★605 rev
Catkin Semi-Matte Lipstick Hydrating High Impact Color Infused with Vitamin E and Avocado Oil Smooth Soft Texture Long Lasting Matte Finish 129
Catkin$13.394.2★89 rev
CATKIN Lip Balm Tinted Color Changing Lipstick Ultra Hydrating Lip Moistrurizer Lip Care with Vitamin E Nourishing For Cracked & Dry Lips 0.12 oz C04 Rainbow
Catkin$12.764.2★4,348 rev
CATKIN Glossy Lip Balm Ultra Hydating Glow Lip Tinted Jelly Plump Melting Balm Shea Butter Repair Soothing For Dry Lips Dewy Finished 0.12 oz C03 VIOLET
Catkin$14.474.2★82 rev
CATKIN Lip Balm Tinted Color Changing Lipstick Ultra Hydrating Lip Moistrurizer Lip Care with Vitamin E Nourishing For Cracked & Dry Lips 0.12 oz C07 Amethyst
Catkin$13.454.2★4,348 rev
Newest
by launch date
Tinted Lip Balm with Colorful Serum Core CATKIN Cute 2-in-1 Coral Lip Balm Gloss Moisturizing with Jojoba Oil Hyaluronic acid Citrus Tea Flavor Trendy Lip Care for Women & Girls - C03 Coral
Catkin$15.0839 rev
Color Changing Lipstick PH Lipstick Color Changing PH Adjusting Lip stick Clear Lip stick That Changes Color Long Lasting Moisturizing Tinted Lip Balm Non-Sticky Formula Mothers Day Gifts (1pcs)
ZARICS$8.891,702 rev
BYMOLIA Transferproof Color-Changing Lipstick pH Activated Tint Balm for Personalized Color Long-Lasting Moisturizing Lip Glow Hydrating & Non-Sticky Formula Suitable for All Skin Tones
BYMOLIA$10.80605 rev
CATKIN Glossy Lip Balm Ultra Hydating Glow Lip Tinted Jelly Plump Melting Balm Shea Butter Repair Soothing For Dry Lips Dewy Finished 0.12 oz C03 VIOLET
Catkin$14.4782 rev
CATKIN Glossy Lip Balm Ultra Hydating Glow Lip Tinted Jelly Plump Melting Balm Shea Butter Repair Soothing For Dry Lips Dewy Finished 0.12 oz C06 BLOSSOM
Catkin$14.63172 rev
Trending
90-day click momentum
CATKIN Lip Balm Color Tinted Changing Lipstick Ultra Hydrating Lip Moistrurizer Lip Care with Vitamin E Nourishing For Cracked & Dry Lips 0.12 oz 3pcs with Gift Box (C13+C14+C15)
Catkin$30.104.2★
CATKIN Tinted Lip Balm Glitter Lip Stain Ultra Hydrating Lip Moistrurizer Lip Care with Vitamin E Nourishing For Cracked & Dry Lips 0.12 oz C15 Destiny - Wine Red
Catkin$12.154.2★
CATKIN Lip Balm Color Tinted Lip Stain Ultra Hydrating Moistrurizer Chapstick with Vitamin E Nourishing For Cracked & Dry Lips 0.12 oz C06 Camellia
Catkin$13.594.2★
CATKIN Glossy Lip Balm Ultra Hydating Glow Lip Tinted Jelly Plump Melting Balm Shea Butter Repair Soothing For Dry Lips Dewy Finished 0.12 oz C06 BLOSSOM
Catkin$14.634.2★
Catkin Semi-Matte Lipstick Hydrating High Impact Color Infused with Vitamin E and Avocado Oil Smooth Soft Texture Long Lasting Matte Finish 167
Catkin$11.564.4★
What buyers say about bymolia color changing lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Great, moisturizing”
“It is creamy and soft,”
“excellent quality”
“Reasonably priced”
“Does what it says it does”
“Smells great and I like the texture on my lips”
“hold up without cracking or breaking”
“bright”
“I am happy about that because I am gifting them”
What buyers complain about
“Misleading on color”
“Easily breaks”
“Also not hydrating at all”
“Not as described”
“Case poorly manufactured”
“I the scent was reminiscent of the taste of- very artificial”
“Doesnt work”
“Not worth the money”
“Color only lasts about 5 hours”
“Obviously, I must be allergic to something in the product”
Top return reasons
Common questions
- Is bymolia color changing lipstick profitable to sell on Amazon United States?
- The niche generates $16K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the bymolia color changing lipstick niche?
- 4 brands and 5 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bymolia color changing lipstick?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.5%.
- When does demand for bymolia color changing lipstick peak?
- Demand peaks in Aug–Oct; the busiest month runs 2.0× the quietest.
- What does it cost to enter the bymolia color changing lipstick niche?
- Listings span $7.91–$30.10; the average listing price is $13.69 (sweet spot $15–$100). The average incumbent carries 2,492 reviews — the moat a new listing must climb.