bye bye under eye bags
Skip itSoft demand (-23.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$24.44avg listing price — sweet spot $15–$100
Price range
Great$5.95–$61.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad15,146.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad$59K$59K/yr · 36K searches
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bye bye under eye bags is a $59K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
bye bye under eye bags market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- $49K–$61K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 11.1%
- Avg brand age
- 54 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
35
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
9%
- IT Cosmetics66%
- CENTELLIAN 248%
- Dr. Loretta6%
- Good Molecules4%
- RoC4%
- VT COSMETICS4%
- Open — no brand owns it (3 brands, 9%)
Top bye bye under eye bags search terms
- bye bye under eye bags15K/yr
- lifting eye cream6K/yr
- it bye bye under eye bags5K/yr
- bye bye under eye cream3K/yr
- dr. loretta tightening eye gel2K/yr
- best instant eye bag remover3K/yr
- best instant under eye depuffer2K/yr
Top bye bye under eye bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IT Cosmetics Bye Bye Under Eye Bags Daytime Treatment - Temporary Eye Bag Reducer & Undereye Corrector Smooths & Reduces Look of Wrinkles & Fine Lines Transparent Finish - 0.5 oz
IT Cosmetics$33.123.9★1,315 rev
IT Cosmetics Bye Bye Under Eye Eye Cream - Hydrating Quick-Absorbing Formula - Smooths The Look Of Fine Lines & Wrinkles Visibly Brightens Dark Circles - With Hyaluronic Acid - 0.5 Fl Oz
IT Cosmetics$38.224.4★693 rev
CENTELLIAN 24 360 Shot PDRN Eye Cream - Anti-Aging Retinol Eye Cream with TECA Collagen Firming & Wrinkle Smoothing Hydrating Care for Dark Circles Under-Eye Bags & Crows Feet 1.01 fl oz
CENTELLIAN 24$24.454.6★378 rev
Dr. Loretta Womens Tightening Eye Gel Clear 0.68 Fl Oz (Pack of 1)
Dr. Loretta$61.183.6★63 rev
IT Cosmetics Bye Bye Under Eye Concealer (Medium) - Waterproof Full Coverage Brightening Concealer For Dark Circles Fine Lines Redness & Discoloration Anti-Aging 24H Wear - 0.4 fl oz
IT Cosmetics$24.744.4★12,702 rev
Newest
by launch dateCENTELLIAN 24 360 Shot PDRN Eye Cream - Anti-Aging Retinol Eye Cream with TECA Collagen Firming & Wrinkle Smoothing Hydrating Care for Dark Circles Under-Eye Bags & Crows Feet 1.01 fl oz
CENTELLIAN 24$24.45378 rev
LOreal Paris Revitalift Triple Power Eye Bag Instant Eraser Eye Tightener Treatment to Firm Bags 0.5 oz + Sample
L'Oreal Paris$21.26952 rev
VT COSMETICS Reedle Shot Firming Eye Cream 9-Peptide Complex Bakuchiol & Hyaluronic Acid Vibrating Metal Applicator for Puffiness Fine Lines & Wrinkles Korean Skincare 0.51 fl oz/ 15ml
VT COSMETICS$22.08370 rev
IT Cosmetics Bye Bye Under Eye Bags Daytime Treatment - Temporary Eye Bag Reducer & Undereye Corrector Smooths & Reduces Look of Wrinkles & Fine Lines Transparent Finish - 0.5 oz
IT Cosmetics$33.121,315 rev
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz
Beauty of Joseon$14.7319,602 rev
Trending
90-day click momentumVT COSMETICS Reedle Shot Firming Eye Cream 9-Peptide Complex Bakuchiol & Hyaluronic Acid Vibrating Metal Applicator for Puffiness Fine Lines & Wrinkles Korean Skincare 0.51 fl oz/ 15ml
VT COSMETICS$22.084.6★
CENTELLIAN 24 360 Shot PDRN Eye Cream - Anti-Aging Retinol Eye Cream with TECA Collagen Firming & Wrinkle Smoothing Hydrating Care for Dark Circles Under-Eye Bags & Crows Feet 1.01 fl oz
CENTELLIAN 24$24.454.6★
LOreal Paris Revitalift Triple Power Eye Bag Instant Eraser Eye Tightener Treatment to Firm Bags 0.5 oz + Sample
L'Oreal Paris$21.263.7★
RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness Daily Wrinkle Cream Anti Aging Skin Care Treatment Women and Men 0.5 oz (Packaging May Vary)
RoC$21.274.3★
IT Cosmetics Bye Bye Under Eye Concealer Travel (Light Natural) - Waterproof Full Coverage Brightening Concealer For Dark Circles Fine Lines Redness & Discoloration Anti-Aging 24H Wear- 0.11 fl oz
IT Cosmetics$12.334.4★
What buyers say about bye bye under eye bags
What buyers praise and complain about, mined from review topics.What buyers love
“Consistent product”
“very moisturizing”
“Decent price”
“Soft skin”
“Satisfactory results”
“absorbs really well”
“No irritation”
“Perfect for Sensitive Skin”
“Works as it should”
“The serum feels really lightweight”
What buyers complain about
“DIDN'T WORK”
“Skin Irritation”
“does not help with fine lines”
“Overpriced”
“Too Dry”
“It had a weird smell”
“so many wrinkles under the eye”
“It was a very very tiny tube”
“Sticky doesnt go away”
“I experience a burning sensation”
Top return reasons
Common questions
- Is bye bye under eye bags profitable to sell on Amazon United States?
- The niche generates $59K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the bye bye under eye bags niche?
- 9 brands and 35 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in bye bye under eye bags?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.8%.
- What does it cost to enter the bye bye under eye bags niche?
- Listings span $5.95–$61.18; the average listing price is $24.44 (sweet spot $15–$100). The average incumbent carries 15,146 reviews — the moat a new listing must climb.