Bye Bye Knots Glueless Wig

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months

181K

Growth, 90 days vs prior 90

-22.6%

Conversion, latest week

1.1%

Market size, estimated

$184Ka year

Peak month

July2.1× the quietest month

Top search term

13x6 lace front wigs human hair straight38K searches a year

Listings sell for $95.24 on average, from $49.74 to $167.17. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $95.24 that is $0 to $10K a year per listing.

Average price

$95.24inside the $15 to $100 sweet spot

Price range

$49.74–$167.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

3.8%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #382 within Wigs. It carries 1,659 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

12.6%

Average rank

#382in Wigs

Average rating

4.02 starsAmazon United States average 4.42 stars

Average reviews

1,659per listing

Listings tracked

60

16 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

15Amazon's first-year sales bar

Average brand age

19 months