Bye Bye Foundation
FailThe top 5 brands take 100% of clicks, so Bye Bye Foundation is a Fail.
- Flapen Score
- 40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 4840
- Market size
- $134K/yr97K searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 75%top-5 click share · 4 brands · 13 sellers
Flapen Score
Bye Bye Foundation against its category
The dotted line is the Beauty & Personal Care average. Past it, Bye Bye Foundation is stronger. Inside it, weaker.
Market
The Bye Bye Foundation market on Amazon at a glance
Shoppers on Amazon United States searched for Bye Bye Foundation 97K times last year and spent an estimated $134K. All 4 brands take every click. Demand peaks in Oct. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $134Ka year
- Peak month
- October13.0× the quietest month
- Top search term
- it cosmetics bye bye foundation17K searches a year
02 · Price
A sale here is worth $27.81.
Listings sell for $27.81 on average, from $14.59 to $34.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $27.81 that is $7K to $14K a year per listing.
- Average price
- $27.81inside the $15 to $100 sweet spot
- Price range
- $14.59–$34.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$14K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #180 within Face. It carries 10,436 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #180in Face
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 10,436per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Bye Bye Foundation products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
IT Cosmetics Bye Bye Redness Full Coverage Color Correcting Cream (Neutral Beige) - Redness Neutralizing Tinted Face Moisturizer 12HR Hydration Hyaluronic Acid Colloidal Oatmeal - 0.37 fl oz
- Price
- $31.66
- Rating
- 4.3/5
- Reviews
- 4,521
- Age
- 12y ago

IT Cosmetics Bye Bye Redness Full Coverage Color Correcting Cream (Light Beige) - Redness Neutralizing Tinted Face Moisturizer 12HR Hydration Hyaluronic Acid Colloidal Oatmeal - 0.37 fl oz
- Price
- $31.77
- Rating
- 4.3/5
- Reviews
- 4,521
- Age
- 8y ago

Lx Blend Bye Bye Foundation Oil Free Matte Coverage Moisturizer With SPF 50 (LIGHT) 1 FL OZ
- Price
- $24.62
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 1y ago

Lx Blend Bye Bye Foundation Oil Free Matte Coverage Moisturizer With SPF 50 (MEDIUM) 1 FL OZ
- Price
- $24.88
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 1y ago

IT Cosmetics CC+ Cream (Medium) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Lightweight - 1.08 fl oz
- Price
- $33.86
- Rating
- 4.5/5
- Reviews
- 32,929
- Age
- 12y ago
Trending
estimated 90-day click momentum
IT Cosmetics CC+ Cream Travel (Medium Tan) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Up To 24H Wear - 0.4 fl oz
- Price
- $17.63
- Rating
- 4.2/5
- Reviews
- 6,892
- Age
- 1y ago

IT Cosmetics CC+ Cream (Medium Tan) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Lightweight - 1.08 fl oz
- Price
- $33.39
- Rating
- 4.5/5
- Reviews
- 32,929
- Age
- 8y ago

IT Cosmetics CC+ Cream Natural Matte (Medium) - Poreless Full Coverage Foundation With SPF 40 16HR Shine Control Color-Corrector Skin-Balancing Serum Noncomedogenic - 1.08 fl oz
- Price
- $34.08
- Rating
- 4.3/5
- Reviews
- 1,468
- Age
- 2y ago

IT Cosmetics CC+ Cream Travel (Medium) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Up To 24H Wear - 0.4 fl oz
- Price
- $17.85
- Rating
- 4.2/5
- Reviews
- 6,892
- Age
- 10y ago

IT Cosmetics CC+ Cream (Light Neutral) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Lightweight - 1.08 fl oz
- Price
- $33.21
- Rating
- 4.5/5
- Reviews
- 32,929
- Age
- 1y ago
Newest
by launch date
IT Cosmetics CC+ Cream Travel (Medium Tan) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Up To 24H Wear - 0.4 fl oz
- Price
- $17.63
- Rating
- 4.2/5
- Reviews
- 6,892
- Age
- 1y ago

IT Cosmetics CC+ Cream (Light Neutral) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Lightweight - 1.08 fl oz
- Price
- $33.21
- Rating
- 4.5/5
- Reviews
- 32,929
- Age
- 1y ago

Lx Blend Bye Bye Foundation Oil Free Matte Coverage Moisturizer With SPF 50 (MEDIUM) 1 FL OZ
- Price
- $24.88
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 1y ago

Lx Blend Bye Bye Foundation Oil Free Matte Coverage Moisturizer With SPF 50 (LIGHT) 1 FL OZ
- Price
- $24.62
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 1y ago

IT Cosmetics CC+ Cream Natural Matte (Medium) - Poreless Full Coverage Foundation With SPF 40 16HR Shine Control Color-Corrector Skin-Balancing Serum Noncomedogenic - 1.08 fl oz
- Price
- $34.08
- Rating
- 4.3/5
- Reviews
- 1,468
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
13
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- IT Cosmetics70%
- Flawless Radiance By Luxe Blend27%
- Erborian1%
- L'Oreal Paris1%
- Open — no brand owns it (0%)
Demand
Bye Bye Foundation search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 13.0×
Search terms
Top Bye Bye Foundation search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- it cosmetics bye bye foundation17K/yr
- bye bye foundation17K/yr
- it bye bye foundation16K/yr
- bye bye redness it cosmetics12K/yr
- it cosmetics bye bye redness10K/yr
- bye bye foundation full coverage moisturizer with spf 507K/yr
- it bye bye redness7K/yr
- bye bye foundation spf 504K/yr
- bye bye redness6K/yr
- it bye bye foundation full coverage moisturizer3K/yr
Reviews and returns
What reviews say buyers love and hate about Bye Bye Foundation
We read the reviews and the return reasons for every product selling here.
“Extremely small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bye Bye Foundation questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









