Is bye bye foundation profitable to sell on Amazon United States?

The niche generates $134K/yr across 15 tracked products. 90-day search growth is -1.3%. Flapen's verdict: Skip it (40/100).

How competitive is the bye bye foundation niche?

4 brands and 13 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bye bye foundation?

Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 2.6%.

When does demand for bye bye foundation peak?

Demand peaks in Oct; the busiest month runs 13.0× the quietest.

What does it cost to enter the bye bye foundation niche?

Listings span $14.59–$34.54; the average listing price is $27.81 (sweet spot $15–$100). The average incumbent carries 10,436 reviews — the moat a new listing must climb.

bye bye foundation

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$27.81

avg listing price — sweet spot $15–$100

Price range

Great$14.59–$34.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$134K

$134K/yr · 97K searches

Growth

Bad-1.3%

90-day search growth — must beat 0% to launch

Review moat

Bad10,435.73

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bye bye foundation is a $134K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

bye bye foundation market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $111K–$139K; units × avg price
Conversion rate: 4.9%
Avg BSR: #180
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

IT Cosmetics70%
Flawless Radiance By Luxe Blend27%
Erborian1%
L'Oreal Paris1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 13.0×

Open Trend

Top bye bye foundation search terms

it cosmetics bye bye foundation17K/yr +1.4%0.8% conv.
bye bye foundation17K/yr +8.1%1.6% conv.
it bye bye foundation16K/yr +5.7%1.2% conv.
bye bye redness it cosmetics12K/yr -19.0%12.1% conv.
it cosmetics bye bye redness10K/yr -3.2%8.9% conv.
bye bye foundation full coverage moisturizer with spf 507K/yr -14.6%2.2% conv.
it bye bye redness7K/yr -17.1%12.4% conv.
bye bye foundation spf 504K/yr +116.3%2.5% conv.
bye bye redness6K/yr -20.9%11.5% conv.
it bye bye foundation full coverage moisturizer3K/yr -9.7%0.7% conv.

All search terms

Top bye bye foundation products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IT Cosmetics Bye Bye Redness Full Coverage Color Correcting Cream (Neutral Beige) - Redness Neutralizing Tinted Face Moisturizer 12HR Hydration Hyaluronic Acid Colloidal Oatmeal - 0.37 fl oz

IT Cosmetics$31.664.3★4,521 rev

IT Cosmetics Bye Bye Redness Full Coverage Color Correcting Cream (Light Beige) - Redness Neutralizing Tinted Face Moisturizer 12HR Hydration Hyaluronic Acid Colloidal Oatmeal - 0.37 fl oz

IT Cosmetics$31.774.3★4,521 rev

Lx Blend Bye Bye Foundation Oil Free Matte Coverage Moisturizer With SPF 50 (LIGHT) 1 FL OZ

Flawless Radiance By Luxe Blend$24.624.2★186 rev

Lx Blend Bye Bye Foundation Oil Free Matte Coverage Moisturizer With SPF 50 (MEDIUM) 1 FL OZ

Flawless Radiance By Luxe Blend$24.884.2★186 rev

IT Cosmetics CC+ Cream (Medium) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Lightweight - 1.08 fl oz

IT Cosmetics$33.864.5★32,929 rev

Newest

by launch date

IT Cosmetics CC+ Cream Travel (Medium Tan) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Up To 24H Wear - 0.4 fl oz

IT Cosmetics$17.636,892 rev

1y ago

IT Cosmetics CC+ Cream (Light Neutral) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Lightweight - 1.08 fl oz

IT Cosmetics$33.2132,929 rev

1y ago

Lx Blend Bye Bye Foundation Oil Free Matte Coverage Moisturizer With SPF 50 (MEDIUM) 1 FL OZ

Flawless Radiance By Luxe Blend$24.88186 rev

1y ago

Lx Blend Bye Bye Foundation Oil Free Matte Coverage Moisturizer With SPF 50 (LIGHT) 1 FL OZ

Flawless Radiance By Luxe Blend$24.62186 rev

1y ago

IT Cosmetics CC+ Cream Natural Matte (Medium) - Poreless Full Coverage Foundation With SPF 40 16HR Shine Control Color-Corrector Skin-Balancing Serum Noncomedogenic - 1.08 fl oz

IT Cosmetics$34.081,468 rev

2y ago

What buyers say about bye bye foundation

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin18%

“matches skin nicely”

Coverage14%

“Excellent coverage”

Color9%

“Matches perfect to my color”

Quality-Overall8%

“Perfect foundation and spf”

Weight Light7%

“Lightweight and covers well”

Soft Feel5%

“Smooth and Creamy”

Value For Money3%

“Worth the money”

Moist/Dry2%

“feels hydrating”

Texture/Consistency-Overall2%

“i love the texture”

Ease Of Use2%

“Easy to use”

What buyers complain about

Size-Overall12%

“Extremely small”

Color10%

“Even though this particular color is too dark for me”

Value For Money10%

“very expensive”

Smell5%

“Smell very strong”

Coverage5%

“this does not cover it very well”

Allergies4%

“definitely allergic”

Suitability Dry Skin3%

“Not for Dry Skin”

Oily/Greasy3%

“ends up oily”

Thickness3%

“Too thick looks like I have a mask”

Durability2%

“Doesn't last at all”

Top return reasons

Color53%

Advertised Vs Actual Product8%

Size-Overall5%

Coverage5%

Functionality-Overall4%

Texture/Consistency-Overall3%

Product Condition3%

Moist/Dry2%

Smell2%

Value For Money2%

Common questions

Is bye bye foundation profitable to sell on Amazon United States?: The niche generates $134K/yr across 15 tracked products. 90-day search growth is -1.3%. Flapen's verdict: Skip it (40/100).
How competitive is the bye bye foundation niche?: 4 brands and 13 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bye bye foundation?: Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 2.6%.
When does demand for bye bye foundation peak?: Demand peaks in Oct; the busiest month runs 13.0× the quietest.
What does it cost to enter the bye bye foundation niche?: Listings span $14.59–$34.54; the average listing price is $27.81 (sweet spot $15–$100). The average incumbent carries 10,436 reviews — the moat a new listing must climb.

bye bye foundation

bye bye foundation market data

Competition & brand share

Demand & seasonality

Top bye bye foundation search terms

Top bye bye foundation products on Amazon

Top sellers

Newest

Trending

What buyers say about bye bye foundation

What buyers love

What buyers complain about

Top return reasons

Common questions

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