buxom mascara
Worth a lookShows searches that convert (14.0% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.59avg listing price — sweet spot $15–$100
Price range
Great$14.42–$24.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good897.25avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Market size
Okay$176K$176K/yr · 58K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, buxom mascara is a $176K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
buxom mascara market data
- Units sold / yr
- 8K–10K
- avg 1,500–2,000/product
- Revenue / yr
- $173K–$216K
- units × avg price
- Conversion rate
- 14.0%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 21.5%
- Avg brand age
- 81 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Buxom100%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +11.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top buxom mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click shareNewest
by launch date
Buxom Lash Volumizing Waterproof Mascara - Black
Buxom$23.8843 rev
BUXOM Lash Xtension Lift Mascara Full Size
Buxom$24.81112 rev
BUXOM Lash Volumizing Mascara Blackest Black Travel Size
Buxom$14.42124 rev
BUXOM Lash Volumizing Mascara Blackest Black Full Size
Buxom$23.263,310 rev
Trending
90-day click momentumWhat buyers say about buxom mascara
What buyers praise and complain about, mined from review topics.What buyers love
“although it had a good ratings”
“Doesn't smudge”
“I had high expectations because one hello the price”
“Adds great length”
“It stays on good too”
“The waterproof is amazing”
“Minimal clumping and easy to remove”
“Easy to apply”
“Does what it says”
“Love the brush great coverage”
What buyers complain about
“Dried up”
“Its very hard to come by the waterproof version”
“Waste of Money”
“Too thick”
“Product not what it is suppose to be”
“Smudges”
“wake up with red rash on my eyes”
“Dried out or used”
“Disappointed in the Quality”
“couldn't be used”
Top return reasons
Common questions
- Is buxom mascara profitable to sell on Amazon United States?
- The niche generates $176K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the buxom mascara niche?
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in buxom mascara?
- Top complaints mined from reviews: Moist/Dry, Water Resistance, Value For Money. The return rate is 2.0%.
- When does demand for buxom mascara peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the buxom mascara niche?
- Listings span $14.42–$24.81; the average listing price is $21.59 (sweet spot $15–$100). The average incumbent carries 897 reviews — the moat a new listing must climb.