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55

butterfly tattoos

Worth a look

Shows low returns (1.1%), but prices mostly outside the sweet spot ($3.69–$14.21) keeps it on the watch list.

Market size 13Growth 59Conversion 69Competition 70Returns 93Price range 0Avg price 20Brand share 88Review moat 69Quality gap 47

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good723.72

avg incumbent reviews — the moat a new listing must climb

Growth

Good+33.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.32

avg listing price — sweet spot $15–$100

Market size

Bad$53K

$53K/yr · 114K searches

Price range

Bad$3.69–$14.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, butterfly tattoos is a $53K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

butterfly tattoos market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$44K–$59K
units × avg price
Conversion rate
6.3%
Avg BSR
#1,365
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
4.1%
Avg brand age
25 months
Avg seller age
209 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 rising

Sellers

37

Top-5 brand share

47%

Top 20: 90%

Top-5 click share

43%

Top 20: 82%

Open market

47%

  • CHARLENT12%
  • YTDIOKBL11%
  • ZAUGONTW10%
  • VNXCRAFTIES8%
  • TOYMIS7%
  • One Grace6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.7% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 3.1×

Top butterfly tattoos search terms

  • butterfly tattoos31K/yr
  • butterfly temporary tattoos27K/yr
  • butterfly tattoos temporary23K/yr
  • butterfly tattoo11K/yr
  • temporary tattoos butterfly8K/yr
  • butterfly tattoos for kids5K/yr
  • temporary butterfly tattoos5K/yr
  • butterfly temporary tattoos adult4K/yr
All search terms

Top butterfly tattoos products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$3K9%$5K12%$6K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about butterfly tattoos

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“good variety”

Color16%

“bright colors”

Durability14%

“stays on perfectly”

Ease Of Use9%

“Easy removal”

Ease Of Application7%

“Super easy application”

Design-Overall6%

“Nice designs,”

Advertised Vs Actual Product4%

“Product arrived as expected”

Value For Money4%

“Good value for your money”

Size-Overall3%

“Perfect size”

Brightness/Shine/Glow3%

“Very coloful and bright”

What buyers complain about

Durability35%

“don't last”

Size-Overall13%

“Small”

Color7%

“Some are very light in color”

Material Quality4%

“No pre-application materials”

Ease Of Cleaning4%

“didnt look good no longer so I had to wipe them off”

Instructions/User Manual/Troubleshooting3%

“The tattoos came with no instructions on how to apply it”

Water Resistance3%

“They didnt stay on came off in water”

Quality-Overall3%

“Does not show up as good as the other ones do”

Adhesion/Stickiness3%

“They stick”

Allergies2%

“These made me itch”

Top return reasons

Size-Overall43%
Advertised Vs Actual Product16%
Adhesion/Stickiness10%
Design-Overall6%
Functionality-Overall4%
Color3%
Defective Material/Parts3%
Value For Money3%
Quality-Overall3%
Durability2%

Common questions

Is butterfly tattoos profitable to sell on Amazon United States?
The niche generates $53K/yr across 43 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is +33.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the butterfly tattoos niche?
34 brands and 37 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in butterfly tattoos?
Top complaints mined from reviews: Durability, Size-Overall, Color. The return rate is 1.1%.
When does demand for butterfly tattoos peak?
Demand peaks in Oct; the busiest month runs 3.1× the quietest.
What does it cost to enter the butterfly tattoos niche?
Listings span $3.69–$14.21; the average listing price is $7.32 (sweet spot $15–$100). The average incumbent carries 724 reviews — the moat a new listing must climb.